The Falls Steakhouse

Position a Grand Cayman steakhouse as the evening you earn after a day in the sun.

I took creative direction, the identity, photography art direction, website design and the campaign concept.

Everyone on Seven Mile Beach spends the day in sun and sand, so the brand goes the other way: dark, indulgent, grown up.

The mark came from the two things the restaurant sits between. Steam rises from the grill, water falls on the island. Navy grounds every touchpoint and gold picks out the detail.

Navy and gold on white is the primary lockup, reversing to white and gold on navy. A seal for every section of the menu carries the brand on signage, stamps and packaging.

Falls Navy #263F82 and Falls Gold #D1A354, with White #FFFFFF for space, Deep Navy #17285A for menus and evening, and Ink #111418 for one-colour marks.

Cinzel for display. Josefin Sans in wide tracking for labels and Light for body.

Built from the mark: steam and waves, turned and repeated across wraps, napkins, apron linings and menu backs.

A series that follows a real service, from the pass to the last pour.

The site moves at the pace of a good dinner. The hero carries the campaign line over a real service, the menu reads like the room with each cut showing its own photograph, and a table for sunset takes three clicks before the confirmation stamps it with the seal.

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Leave the beach at the door.

The campaign sells the ritual of swapping flip-flops for a proper table, with a hero film where the sunset melts into the glow of the grill and a wave becomes a pour of red wine.

A complete system: logo and seals, guidelines, a photography series, website design and a campaign. The seal is the piece that does the most work: it stamps a menu, a napkin and a booking confirmation with the same mark.

Project

The Falls Steakhouse

2026

Scope

Brand identity, photography direction, web design, campaign concept

Industry

Hospitality