Keyprime Roofing - The Next Storm

Keyprime, Inc. sought to create targeted television commercials that would air locally during, and after, specific weather events to boost brand visibility and recognition. The goal was to strike a balance between being engaging and informative, using a whimsical and memorable approach.

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In the production of Keyprime, Inc.'s commercials, I utilized the full Adobe Suite, including Premiere Pro, After Effects, and Audition, for post-production work. My role extended beyond editing, as I was also present on set to provide input on shot composition, transitions, and other creative elements. Additionally, I consulted with the production team to help optimize shot setups, ensuring the visuals aligned with our overall creative vision while maintaining a cohesive and polished final product.

Following the production and airing of the “Zombie Storm Chaser” commercial, William, the owner, shared that he was recognized by a stranger in a coffee shop who had seen and enjoyed the ad—a testament to the campaign's effectiveness in capturing attention.