A Donor’s Journey — Documentary for NMDP

A Donor’s Journey: NMDP Stem Cell Donation Campaign Filmed in Seattle, Washington

Brief 🔍 I was tasked with transforming a real-life donation experience into a compelling story that could connect emotionally and visually with a younger audience. The NMDP team wanted a documentary-style film that not only honored the journey of their donor, Noah, but also inspired more Gen Z audiences to register as potential donors and raise overall brand awareness.

We developed a narrative that followed Noah from the first call through donation day and post-transplant recovery — documenting every step of his experience to show the human side of stem cell donation. The full documentary was later adapted into multiple short-form social videos designed to feel native to platforms like Instagram and TikTok.

My Role 🎥 My roles included directing, second DP, camera operation, photography, audio, location scouting, creative direction, editing, animation, sound design, color grading, and post-production delivery — collaborating closely with NMDP’s marketing team to ensure the film balanced authenticity, emotion, and visual impact across all formats.

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