Blubrry Explainer Video - Directed, Edited & Animated by Chau Pham

Challenge: Blubrry needed to reach new podcasters, drive sign-ups, and modernize their brand and website while showcasing their enhanced UX/UI.

Developed a multi-channel campaign combining video marketing, targeted ads, tradeshow geo-targeting, and influencer collaborations.

Produced and co-edited a brand video, a 3D animated demo video, and supporting social assets.

Partnered with the dev team to revamp the website and integrate video content for a better user experience.

Launched Blubrry’s first Instagram account and an influencer initiative to reach new audiences.

Facebook ads achieved a 2.8% CTR; site traffic increased 30% at Podcast Movement.

76% growth in new B2B podcasters and 46% increase in general podcasters.

Influencer-driven content boosted new user engagement by 24%.

Video-led storytelling and influencer collaborations drove measurable engagement. Targeted ads and UX-focused website improvements amplified adoption. Bite-sized social clips consistently outperformed longer demo videos, informing future campaigns..

Short, emotionally charged teasers outperform long-form for initial conversion; the hero film works best as context and brand authority.

Landing page alignment (video + clear CTA) materially improves conversion from view → sign-up.

Scale top-performing short formats into a month-long paid rotation.

Develop a creator toolkit (templates, briefing doc) to streamline influencer content production.

Convert hero film into a retargeting creative for warmed audiences.

Approach: Produced a series of product tutorial videos to educate users, showcase features, and strengthen the brand’s content pillars. Short-form clips were also created for social to drive discovery and engagement.

5–7 tutorial videos (3–5 min each)

10–15 short social clips

Branded graphics and captions

Step-by-step tutorials increase product understanding and retention.

Bite-sized clips perform best for social engagement.

Cross-platform distribution amplifies reach and discovery.

Approach: Partnered with influencer Travis Brown to produce an 8-video series showcasing the brand’s products in authentic, relatable scenarios. Content was designed to engage his audience while reinforcing key brand messages.

8 full-length videos (2–4 min each)

12–16 short clips for social platforms

Branded graphics, captions, and platform-specific edits

Authentic influencer storytelling drives higher engagement than traditional ads.

Short clips help extend reach across social channels.

Aligning creative direction with the influencer’s style increases credibility and audience connection

A multi-channel campaign to spotlight female podcasters, grow audience engagement, and encourage new women to start podcasts.

Goal: position the brand as a champion for women creators and drive sign-ups to creator tools and community resources.

Produced a pillar documentary-style film (3–4 min) profiling three women podcasters + a suite of short-form clips and audiograms for social.

Launched a micro-influencer program: partnered with 6 mid-tier creators to produce authentic testimonial clips and behind-the-scenes content.

Ran targeted paid campaigns (YouTube, Meta, TikTok) focusing on creator-intent and interest cohorts (podcasting, storytelling, entrepreneurship).

Implemented event activation: a live virtual panel and AMA promoted via social and newsletter.

A/B tested creative across verticals (short teaser vs. story snippet) and optimized for installs/sign-ups.

1 hero film (3–4 min)

12 short social clips (15–60s) optimized per platform

10 influencer assets (reels + stories)

Paid ad sets for YouTube, Meta, and TikTok (multi-format)

Landing page video integration + tracking setup

Hero video views: 120K across platforms in 4 weeks

Paid campaign CTR: 2.6% (YouTube & Meta combined)

Organic social engagement uplift: +42% (likes, shares, comments)

New creator sign-ups attributed to campaign: +18% month-over-month

Influencer-driven reach: 350K impressions; influencer content drove 28% of new sign-ups

Top-performing format: 15–30s teaser clips (conversion rate 1.8x higher than long-form snippets)