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Driving growth for brands with paid search
Driving growth for brands with paid search
Product leader creating clarity & momentum in SaaS
New to Contra
Product leader creating clarity & momentum in SaaS
Shopify customizer & Ecommerce Consultant
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Shopify customizer & Ecommerce Consultant
Cover image for Bespoke is a Generative Personalization
Bespoke is a Generative Personalization Engine using @FLORA , made as a technique #FLORATechnique. Bespoke does product customization AND personalization. Customized products visuals for customers tailored to them with their preferences & additional addons (e.g. engraving, monogram) . Run it here -> https://app.flora.ai/techniques/bespoke It lets you make rapid fire customized products visual previews for customers tailored to them with their preferences & additional addons (e.g. engraving, monogram). Send personalized products visuals that are more than an stock overlay slapped on an image. Real integrated imagery tailored for customers with additional addons with less design time (e.g. engraving,monogram,wordmark or logo ) . Personalization based on customer buyer history to automatically set combos of intrinsic product options (like colors materials) the a customer would likely prefer. Just provide the flow with: Static asset of product without customization Static asset of product WITH examples of customization. Product data (variants, skus, etc; structured or not) Customer behavior data (purchase history, view interests, etc; structured or not) The system synthesizes new customizations based on the inputs. What that means is you may only need to mock up on product ONCE. For example mockup the initials P.N. in color,size etc, and let the system generate all the other possible combinations when needed. Basic Customization Use Cases Monogram / Embroidery - Text input: customer provided initials , or name Apparel example: shirt without monogram shirt with monogram or embroidery monogram Travel: luggage identification Engraving / - Text input: customer provided message Jewelry example: ring with engraving on the inside of the ring Business: nameplates Footwear: Custom conversation shoe builder choosing the color of the laces, the sole, custom logo lockup utilizing the customers name or initials, material. Toys: XTREME customizable action figures, or dollhouses. Where the accessories, clothing, and personality traits are chosen for the buyer by the buyer. Personalization use cases Personalized onboarding of the purchase in upsells, mails and ads that incorporate the customizations and personalization's in outreach specific to that customer while staying on brand. Present products automatically fit for a customer based on the user's history, behavior, and demographics. Industry use cases of personalization: Apparel: Sizes, materials, fit(tight, loose), brand preferences, seasonal etc Footware: Type, Sizes, materials, fit, accessories(laces,cleanwipes) Jewelry: Maker, Toys: toy line, character-personality(gruff soldier , glam unicorn 🦄✨) (aka recommendation engines: "Because you bought X, you might like Y") It's a double whammy when a business chooses to use a Bespoke Technique to get customers something unique to them. and yeah i know the thumb on the technique page is missing the embroidery 😉
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Excel & Power BI Freelancer | Clean Reporting, On Time
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Excel & Power BI Freelancer | Clean Reporting, On Time