Intryc Brand and Website Redesign

Intryc embarked on a transformative journey to redefine its brand identity and digital presence after securing YC funding. Within a tight eight-week timeline, I worked closely with their team to design a sleek, product-centric website that captivates users and drives measurable business results. The result is a visually striking, conversion-optimized site that sets a new benchmark for engagement and performance.

Intryc approached me with an existing website built on a basic template and a brand identity that lacked the sophistication needed to reflect their high-quality product. ‍ The branding felt outdated, with limited color use and a lack of professional polish, which made the overall look less premium. This misalignment with their product quality was impacting their ability to stand out in a competitive market.

My mission was to build trust and help Intryc stand out in a sea of boring, monotone dark SaaS websites. I aimed to craft a modern, premium brand identity that elevated their product and appealed to their tech-savvy audience. ‍ To achieve this, I introduced slick gradients that harmonized their myriad of secondary colors. For typography, I selected the premium Suisse Intl for its high-end, tech-inspired vibe and paired it with Inter for body copy to ensure legibility.

The Webflow build was designed to be modular, scalable, and easy to maintain, empowering the client to manage their website without relying on agencies or freelancers. To achieve this, I implemented a clear class naming structure, a clean site architecture, and reusable components to ensure flexibility and modularity. Additionally, I provided hands-on training calls and Loom video tutorials to equip the client with the knowledge and confidence to handle day-to-day updates and create new pages independently.