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Taste Test
For a conceptual teddy bear brand which art direction would you go for? content videos or adspots and why?
3 voted
30%
7 voted
70%
10 votes
Closed
The #fusercocreate hackathon entry this came out of:
https://contra.com/community/kqszRsgW-optimize-video-model-selection-with-fuser
contra.com
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i a mock brand for the fuser hackathon, didn't make mock user avatars too 😉 .
Really if i took this further it would be a mix of the fridge drawing being a portal narrative device
I went with Stylized Realism - Feels more modern and alive!
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An existing brand identity showcased across a new campaign. This was one of my favourite projects ever!
Taking an existing identity and stretching it across a whole new campaign is such a good test of a system. This looks like one of those projects where everything just clicked.
The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.
Pulling the topic cloud outside the UI makes the feature instantly clearer.