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Kajal Baliyan's avatar
Kajal Baliyan
proDelhi, India
Helping Founders Build Aligned, Intentional Brands Worldwide
16x
Hired
5.0
Rating
432
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Helping Founders Build Aligned, Intentional Brands Worldwide
Cover image for Off Script Wines | Branding (Positioning + Identity + Packaging)
Off Script Wines | Branding (Positioning + Identity + Packaging)
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Cover image for Waxen Wines | Branding & Packaging
Waxen Wines | Branding & Packaging
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354
Cover image for Wash Ave | Historic Street Brand Identity
Wash Ave | Historic Street Brand Identity
121
2.9K
Cover image for Swirl | Pop-UP Event | Brand Identity
Swirl | Pop-UP Event | Brand Identity
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1.1K
Canva(6)
Manjot Kaur's avatar
Manjot Kaur
Delhi, India
Multi-Genre Writer | Writing Across Ideas and Observations
11
Followers
Multi-Genre Writer | Writing Across Ideas and Observations
Cover image for ARE WE POSTING TO IMPROVE
ARE WE POSTING TO IMPROVE OUR SKILLS OR FOR VALIDATION?  My opinion: For both. Because only if we get validation will we have the motivation to improve our skills. “So now, we need to pause here to understand the trap.” Why do we post? For skill building. But why and how does validation addiction happened beyond skill building? SKILL BUILDING VS VALIDATION ADDICTION   What is skill building? Our work, our learning, our growth. Here, our motivation is completely internal, where we get inspired by seeing our own growth, learning and clarity about our work. What is validation addiction? How many reactions or likes I get, how many comments come to my post, thinking about follower growth, mentions and shares of our posts. Our mood mostly depends on this kind of recognition. If we do not get this external approval, the satisfaction of internal skill building fades, replaced by self-doubt and demotivation.   How Do We Get Stuck in The Trap of Validation, Moving Away from Skill Building? We need to understand the real purpose of skill building is and how it is different from validation addiction. The core of skill building is to focus only on the work, instead of counting the number of likes. It is a process of taking a step forward in the journey. In this journey, we do not get instant results, but every effort we make contributes to enhancing our growth. We simply need more practice and consistency for improvement. The role of feedback is also important, but internally, like, when we question ourselves: “Have I expressed my content technically and strategically?” External approvals are optional in this phase because these are the patterns of the foundation period. Observing the Foundation and Fundamentals: ‘What is working and what is not’, analysing our own strengths and weaknesses, and then making improvements strengthens the Growth Mindset. When our foundation is strong, we build trust in ourselves, and that builds confidence. According to my experience, if we work on our own skills, we gain independence in the form of self-satisfaction. As a result, this change comes from self-improvement, not external validation. LET’S TAKE ‘WRITING’ AS AN EXAMPLE: Suppose we started posting on different platforms like Instagram, LinkedIn or any other platform. Our initial goal is to improve our skills. We started writing and sharing our ideas on active platforms. Here, our motivation is completely internal, because we only want to understand our own content. By analysing the points: ‘We can write well’, ‘How we can grow in the long term’ and ‘Whether the content we are creating should be clear and meaningful’. Till here, we are purely motivated by skill building, without any demand or need for validation. How does the shift from skill building to validation addiction happen? When we start our work, we also start posting at the same time. After posting, we get our ‘first feedback’ and ‘recognition’. For example: Likes, Comments, Repost or Share. Internally, this gives us an indication of visibility, and we become curious for more feedback. It is natural, this happens with everyone. But when this process starts, we observe that our mood begins to depend on these External Validations and Reactions. After posting, if the post performs well, then our mood is happy, otherwise, we feel internally demotivated. This is a very subtle shift because usually, Internal Motivation is weaker as compared to External Motivation. Gradually, we get used to it. This is the pattern of shifting from skill building to validation addiction.   SIGNALS THAT INDICATE ABOUT THE SHIFT TOWARD VALIDATION ADDICTION. 1.      Measuring ourself based on our peer’s engagement: Peer’s Engagement: Comparing our progress or abilities with others responses. FOR EXAMPLE: Comparing the likes and comments of our post with others and thinking, “that my content is weak” and “because of this, our confidence and mood start fluctuating.” Getting stuck in our own thoughts, and start measuring our self-assessment and our growth by other people engagement numbers. 2.      Not being able to feel satisfaction without reactions or comments on a post: Ignoring our day-by-day learnings, improving skills and still comparing our work just based on numbers. Even if our work is technically perfect, we still feel demotivated when the numbers do not reflect. 3.      Feeling anxious about the outcome of every post: Before or after publishing every post, we create a picture in our mind: ‘Will this post perform well?’ ‘Will people like it?’  This anxious feeling kills internal motivation, and our focus shifts from Skill Building to outcome obsession in the form of Validation.   4.      Taking feedback not for learning, but for comparison: We do not use feedback or analytics to improve our skills, but to see, “How did my post perform compared to others’ posts?” This shift of comparing our work with others work takes us away from Skill Building and leads us toward Validation obsession. HOW TO AVOID THIS TRAP? We can avoid this trap with the right approach. Right approach does not only mean “Having Confidence,” but its deeper meaning is understanding the process of our work and building trust in it.  “Of course, comments, likes, shares and reposts and validation is important for us. Because these are the indicators of our post’s reach.” “Increase in impressions is a part of reach, which helps us understand that our content has reached to how many people.” “But being confident and motivated about our own work, so that along with us, others can also feel motivated.” When we work on improving our skills, whether it is writing or any other skill, we should clearly know: “What we are learning?” “How we are improving?” “Whether our current state is better than our previous state or not?” After feeling these positive changes and self-assessment is what it means to grab the fundamentals. This clarity builds internal confidence. AT THIS STAGE, THE ROLE OF VALIDATION CHANGES. Earlier, we were using validation to judge our value. But now, we are using it only as an indicator of reach and visibility. With this, our confidence is not getting harmed or affected. In short, if likes or comments are higher, it simply means the content has reached to more people, that is it. We do not decide from this whether our work is good or bad.   The real shift happens here: The Source of Motivation Comes from Within, Not from Outside. When our published posts do not perform well, ‘No likes, ‘No reach’ Even then our consistency and practice do not break. This part becomes the real turning point for Growth along with Skill Building. Because this time our focus has shifted away from reactions towards Learning and Improvement. Now we see every post as a part of Creativity, Enhancing, Showing Up and Consistency, which is an ‘Experimental Learning Phase’. Gradually, when we keep working in this way, we develop sustainable skills for the long term, which do not fluctuate with likes or comments.   CONCLUSION According to my learning and experience, when we are internally stable then our content also becomes more genuine and clearer, because we are not writing to impress, but to express. Interestingly, in this phase, our content also connects with the Readers and Audience. Because it is not created for Validation, but from real understanding and experience. That is why it naturally connects with others.  #ArticleWriting #FreelanceWriter #ContentStrategy
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Cover image for CONTENT Is More Than POSTING While
CONTENT Is More Than POSTING While writing about this, I actually started reflecting on my own work. This made me question myself, “I am working on my brand but somewhere not really communicating about this.” When I started analysing what I am doing, I realised that I have already communicated many things very clearly through my posts. What I am doing. How I am doing it. Why I am doing it. Because, my focus has mostly been on clarity and observations. I think, step by step, as I am building my journey, people are also getting to know more about me through my content. This also made me think about how we consume content on different social media platforms. Whether it is LinkedIn, Quora, Medium or any other platform, we consume many different types of content. Some content is based on personal insights and experiences. I observe that this type of content tends to connect more naturally, but it is not necessarily created for brands. Sometimes, even very well-written content related to brands, which is strong from a strategy perspective, still gets ignored. This made me understand that the problem is not always the content. Sometimes, the problem can be with its relevance to the audience. But before creating content, we should exactly know: “What is the actual focus of this content?” When I read content, I have a habit of understanding its core insight. Once I understand the core insight, it becomes easier for me to understand what the content is trying to communicate and what strategy may be behind it. “In fact, this is also how I approach my own content.” The niche, the audience and the relevance of the content are some of the most important parts of creating content. Because regular posting is not the only thing that matters. What matters is understanding what the content is communicating to the audience and whether it is actually relevant to them. Maybe a brand can create content regularly. But if we do not understand what that content is actually communicating, then are we really communicating? Content can fill a calendar. But communication needs relevance. Share your thoughts. #ContentWriting #ContentStrategy #BrandCommunication #SocialMediaWriting #BrandStrategy #ManjotKaurWrites
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Cover image for When WRITING Became More I switched
When WRITING Became More I switched from Academic/Education counselling to writing, as everyone knows. I have already shared about this in a few of my posts and Medium blogs. 7 months back I started writing from absolute zero and after that, my entire focus went into learning. I started writing across multiple platforms and published my observations, which today are the proof of my learnings, consistency and which clearly shows what I can do. Gradually, when I started receiving acknowledgement from readers, then I had a realisation along with it and it changed my thought process. I realised that when people connect, Especially when no one knows you, and Still take out their time not just to read your content, but also They engage with it, Share their thoughts, Remember it, Revisit your content, it builds a certain confidence. Because I feel self-published content is often underrated, but It is that when you do not have outcomes, There is no guidance and Still, you consistently continue your work, Showing your vulnerability and your weaknesses. Especially what I like is, when we self-publish content, Then all kinds of readers and audiences look at our content from different perspectives. They give feedback and sometimes there is criticism as well. With these variations, the content that gets posted becomes a lifetime proof. After all of this, I thought about it for several days and at the end, I decided that when readers connect with a blog or content, why not now turn my work into my own brand, make it memorable, and provide proper services. THAT IS HOW I DECIDED TO BUILD A BRAND. Although there are still so many things I need to learn. But I believe LEARNINGS NEVER END. Every post, every new platform, teaches us something new according to its own requirements. Also, sometimes being demotivated and sometimes motivated, If I had kept waiting until I learned everything first and then started building, Maybe I would not have reached where I am today.
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Cover image for BEING SEEN Is Not Enough   While
BEING SEEN Is Not Enough   While thinking about this post, a question came to my mind. When I decided to BUILD A BRAND.   If I DO NOT PUBLISH my work across different GLOBAL PLATFORMS, then “How will people know who I am?”   If my WORK REMAINS only on my laptop, “How will people know what I am capable of?”   This made me understand the DIFFERENCE BETWEEN, Social Media Presence & Brand Authority.   “SOCIAL MEDIA PRESENCE is the physical picture of our work.”   It helps people to DISCOVER our work, Understand what WE CREATE and Know that we EXIST.   It does not always mean DIRECTLY PITCHING our services.   Sometimes, by CONSISTENTLY sharing work, People gradually BECOME AWARE of our skills, thoughts and approach.   But, “Having a STRONG SOCIAL MEDIA presence DOES NOT automatically mean having BRAND AUTHORITY.”   Because when people ACTUALLY WORK with us, Their EXPERIENCE DECIDES whether our brand creates trust or not.   If our online presence creates certain EXPECTATIONS, But our actual work DOES NOT MATCH those expectations, Then the AUTHORITY we are trying to build can get OVERSHADOWED.   On the other hand,   BRAND AUTHORITY is the stamp or clarity of that work.   It is built when people who work with us provide VALUABLE FEEDBACK, Help us to understand OUR FLAWS and We CONTINUE IMPROVING while staying connected with our vision.   “A BRAND does not become AUTHORITATIVE only because of visibility.”   “It becomes AUTHORITATIVE when the value behind that visibility is experienced by others.”   The reality for me is that, IF I DO NOT PUBLISH my work across different platforms, I will not HAVE PROOF to show people.   My self-published blogs, Articles and Posts are not just content for me.   They are: Proof of my WORK, Proof of my LEARNING and Proof of my CONSISTENCY.   Without that ONLINE PRESENCE, People would have NO REASON to trust me or connect with me.   Now, gradually, people are getting to know my work. Along with that, hopefully BRAND AUTHORITY will also build with time.   CONCLUSION: SOCIAL MEDIA PRESENCE attracts attention. BRAND AUTHORITY earns trust.   While writing this post, I felt that this post itself is proof of my work, my learning and my consistency.
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Canva(6)
Abhi Kumar's avatar
Abhi Kumar
Delhi, India
Social Media Content & Strategy Specialist
New to Contra
Social Media Content & Strategy Specialist
Cover image for Skincare Content Strategy — 7-Day
Skincare Content Strategy — 7-Day Instagram Concept I created this concept to show how I would approach social media content for a skincare brand. Instead of relying only on product photography, the strategy focuses on building a content journey: → Educate the audience → Address real customer concerns → Build trust → Show products in real routines → Create clear opportunities for action The goal is to turn a skincare Instagram feed from a product catalogue into a useful, trust-building content system. This is an example of how I approach content strategy, creative direction, and branded social content for small businesses and growing brands. AI-assisted. Human-managed.
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Cover image for Small Business Social Media Content
Small Business Social Media Content & Strategy A portfolio concept demonstrating an end-to-end social media content and strategy workflow for a small business. The project covers content pillars, weekly planning, branded social media content, captions, keyword research, and a structured content workflow. The goal was to create a practical content system that helps a small business maintain a consistent online presence while educating, engaging, and connecting with its target audience.
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Cover image for Skincare Brand Social Media Content A
Skincare Brand Social Media Content A portfolio concept created for a skincare and beauty brand, focused on building a clean, engaging, and trustworthy social media presence. The project demonstrates educational, product-focused, and lifestyle content designed to communicate skincare benefits clearly while maintaining a consistent visual identity. The content approach combines strategic content planning, engaging captions, branded visuals, and audience-focused messaging to help a skincare brand educate potential customers, showcase its products, and build brand awareness.
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Cover image for Pilates Social Media Content A portfolio
Pilates Social Media Content A portfolio concept created for a Pilates and wellness brand, focused on building a consistent and engaging social media presence. The project demonstrates educational, motivational, and promotional content designed to connect with fitness audiences while maintaining a clean and professional visual identity. The content approach combines strategic topic selection, engaging copy, branded social media designs, and consistent messaging to help a wellness brand communicate its value and build audience trust.
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Canva(5)
Arthur Atelier 's avatar
Arthur Atelier
Delhi, India
Social media designer for premium, high-end brands
New to Contra
Social media designer for premium, high-end brands
Cover image for BLOOM — Aurelian London Product
BLOOM — Aurelian London Product Campaign Product campaign visual for Aurelian London's Nourishing Radiance Serum — soft, romantic tones and elegant serif typography to match the premium, natural-beauty positioning of the brand. Designed to make the product feel as luxurious as it looks
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Cover image for EMBER — Small Batch Roasters
EMBER — Small Batch Roasters Branding Brand visual for EMBER, a small-batch coffee roastery — moody, warm tones paired with a classic serif wordmark to capture that cozy, artisanal coffeehouse feel. Designed as a social/promotional piece that doubles as brand identity inspiration
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Cover image for MOVE — Studio Membership Campaign Poster
MOVE — Studio Membership Campaign Poster design for MOVE, a boutique fitness studio — built around bold, editorial typography and a warm gradient to give it that premium, minimal-but-punchy feel. Designed to promote their membership launch across social and print.
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Cover image for Design Process Breakdown (Aurelian London
Design Process Breakdown (Aurelian London case study) People don't just buy the final design. They buy the thinking behind it. Here's a breakdown of how one of my campaign concepts actually came together — sketch, color direction, final execution. Three stages, one process. Showing the "how" builds more trust than just showing the "what." I'm Tanishk — this is a small look into how I actually design, not just what I deliver. Open to freelance projects. DMs open. 🎨
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Canva(7)
Anushka Singh's avatar
Anushka Singh
Delhi, India
I help brands grow on Instagram with scroll-stopping content
I help brands grow on Instagram with scroll-stopping content
Cover image for SKINsurance Content Strategy and Calendar Development
SKINsurance Content Strategy and Calendar Development
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Cover image for Digital Launch Strategy for LG InstaView Refrigerator
Digital Launch Strategy for LG InstaView Refrigerator
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Cover image for Great Learning Appraisal Season Campaign Strategy
Great Learning Appraisal Season Campaign Strategy
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Khushi 's avatar
Khushi
Delhi, India
WordPress developer | Mobile & desktop design + social media
8
Followers
WordPress developer | Mobile & desktop design + social media
Cover image for I design high-converting, modern websites
I design high-converting, modern websites focused on user experience and business growth. This project showcases two fully customized Shopify eCommerce stores built for different brands with unique identities. From clean product presentation to smooth navigation and conversion-focused layouts, every section is crafted to enhance engagement and sales. I focus on responsive design, premium visuals, and strategic structure to deliver websites that not only look great but also perform effectively across all devices.
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Cover image for The Cup Treasure – Shopify
The Cup Treasure – Shopify Coffee Store Website I designed and developed a fully functional e-commerce website for a coffee brand using Shopify. The goal was to create a modern and visually appealing online store where customers can easily browse coffee collections and purchase products smoothly. The website was customized to match the brand’s identity with a warm coffee-inspired design, clear product categories, and a user-friendly shopping experience across desktop and mobile devices. Key Features: • Custom Shopify store design and setup • Homepage banner and brand-focused layout • Product collection and category organization • Responsive design for desktop and mobile • Customer testimonials and promotional sections • Newsletter subscription and contact section • Smooth shopping and checkout experience • Brand styling with custom images and layout sections Tools & Platform: • Shopify • Theme customization • Product setup and collection management Project Outcome: Created a clean and engaging coffee e-commerce store that highlights the brand beautifully and makes online shopping simple for customers. Website Access: This website is currently password-protected for preview purposes. Preview Password: 123
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Cover image for This is an Instagram carousel
This is an Instagram carousel post design project created for SEO and digital marketing content. I designed these posts using Canva with a clean and informative layout to explain the difference between On-Page SEO and Off-Page SEO in a simple and engaging way. The goal of this design was to create educational social media content that increases audience engagement while delivering valuable SEO knowledge in a visually appealing format. Tools Used: • Canva • Custom typography and layout design • Creative social media content design Project Highlights: • Instagram carousel post design • Educational SEO content creation • Modern and minimal visual style • Easy-to-understand infographic layout • Designed for audience engagement and brand awareness
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Cover image for Instagram Marketing Post Designs for Brand Engagement & Growth
This is a social media post design project created for Instagram marketing promotions. I designed these posts using Canva with a clean and modern style focused on brand awareness, audience engagement, and business growth. The designs were created to help businesses promote Instagram Ads services in a visually appealing and professional way. Tools Used: • Canva • Custom typography and branding elements • Creative social media layout design Project Highlights: • Instagram promotional post design • Brand awareness and marketing-focused content • Modern and engaging visual style • Professional color combination and layout • Designed for better audience engagement and reach
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Canva(7)