Bootstrapped Retail SMB startup in

Bootstrapped Retail SMB startup in India with a strong product but zero market traction. No clear value proposition, no launch strategy, and no defined sales or distribution system — the classic founder trap of building before positioning. Engagement focused on three core fixes: defining a sharp Value Proposition aligned to the Ideal Client Profile, designing a phased launch strategy for the India market, and building a Sales and Distribution framework for client acquisition. Outcome: a market-ready brand with a repeatable growth system — built without external funding.