Creative Direction Projects in DallasCreative Direction Projects in DallasGolf Film — Vintage Luxury Brand Concept
This project is a short-form brand film exploring rule-breaking within a traditionally formal sport. The work balances restraint and irreverence, using classic golf iconography as a backdrop for subtle, confident disruption.
The visual language leans into vintage luxury and analog texture, allowing composed, proper imagery to set up moments of quiet defiance. The contrast is intentional. Polished environments, broken rules.
The film was designed to feel editorial rather than commercial, prioritizing atmosphere, composition, and wit over overt product messaging.
Scope:
Concept and narrative framework
Shot list and visual pacing
Vintage film and color treatment
Integrated product moments
A concise, editorial-style piece built on restraint, confidence, and tone. 
