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CARBEX — Brand Bible & Visual System
Full brand identity system for a premium pickleball product brand
(Irvine, CA). Took a raw direction and built a complete, production-
ready system the company can use across products, packaging, and sales
channels.
Delivered:
Logo system — usage, clear space, backgrounds & misuse rules
Color system — defined palette with strict usage hierarchy
Typography — display + technical type scale
Layout & grid rules
Product art direction (paddle line + edge-guard tape)
Packaging direction
Amazon + Shopify ecommerce image direction
Production handoff files for manufacturers & printers
Brand strategy → visual identity → production-ready system.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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YAMI Fruit Gummies | AI Lifestyle Commercial
A 23-second AI-generated lifestyle commercial created for YAMI Fruit Gummies, combining realistic human characters, playful storytelling, and vibrant product-focused visuals.
The video brings the brand to life through dynamic scenes featuring people and the product, blending photorealistic AI-generated footage with energetic editing and a bold, colorful visual direction.
The creative approach focuses on creating an engaging, contemporary advertising experience that captures attention and communicates the playful personality of the brand.
Production Scope:
AI-generated video production
Realistic human character generation
Character and product interaction
AI cinematography and scene composition
Creative direction and visual storytelling
Video editing and transitions
Commercial-style visual production
The hand-to-product interactions look surprisingly natural, which is usually where AI commercials fall apart. The bright palette and quick transitions fit a gummy brand perfectly.
