🎬 Start-Up Creative Directing | Terawatt Coaching
Ifeoma Ahuna
⚡ I collaborated with team members, videographers, editors, and actors to produce 50+ professional reels and photos of professional development coaches across the U.S for start-up website.
🎯 The Need
Terawatt, an enterprise group coaching start-up wanted to showcase their variety of professional development coaches on their website so their customer, mid to large size corporations, could get a feel on the coach they were hiring.
I was tasked with sourcing all of the pieces to get short video reels + professional photos for 15+ coaches across the United States.
Each shoot needed to demonstrate:
The virtual/online aspect of the group coaching
What the coach specialized in + past experiences/transformations
Deliverables for each shoot:
Video interview of 10+ questions
Photoshoot to get headshot
B-roll shots if needed
🗓️ The Process
Planning & Documentation
Shot list of comparables
Instructions and guidelines for internal team
Sourcing
Actor prep documents and final result
Travel Logistics
Prep + Day of Shoot
Behind the scenes of shoots
🔦 Tools Used:
Google Docs + Notion—Planning & Documentation
Google Drive—Storage
Zoom—Host Virtual Classes
Backstage—Sourcing Actors
Upwork—Sourcing Videographers
Gmail + Google Calendar—Emailing and Scheduling
🎬 The Final Product:
Videography Result:
Example #1 - Amy Wong, Executive Leadership Coach
Example #2 - Shoshanna Hecht, Executive & Personal Coach
Example #2 - Elizabeth Sandler, Career Strategist & Workplace Investor
Photography Result:
Collage of different coach photoshoots
Do you need help visualizing, concepting, or executing a virtual/in-person shoot? Contact me through my Services page! 💌
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Posted Jun 27, 2024
Led coaching start-up's website content video and photo shoots, providing creative direction while managing and sourcing videographers, editors, and actors.
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Terawatt
