⚡ I collaborated with team members, videographers, editors, and actors to produce 50+ professional reels and photos of professional development coaches across the U.S for start-up website.
🎯 The Need
Terawatt, an enterprise group coaching start-up wanted to showcase their variety of professional development coaches on their website so their customer, mid to large size corporations, could get a feel on the coach they were hiring.
I was tasked with sourcing all of the pieces to get short video reels + professional photos for 15+ coaches across the United States.
Each shoot needed to demonstrate:
- The virtual/online aspect of the group coaching
- What the coach specialized in + past experiences/transformations
Deliverables for each shoot:
- Video interview of 10+ questions
- Photoshoot to get headshot
- B-roll shots if needed
🗓️ The Process
- Planning & Documentation
- Put together a shot list for the professional photos and videos
- Worked with Marketing Director to develop style, guidelines, and vibe
- Outlined comparables like MasterClass and BetterUp
- Created shoot guidelines, interview questions, and instructions for the actors, videographers, and coaches
- Setting: Bright, homey, and neutral
- Style: Natural, organic, genuine, uplifting, and authentic
Instructions and guidelines for internal team
- Sourcing
- Using Backstage, I recruited 20+ paid actors for each coach's virtual class demo
- Through Upwork, I interviewed and selected top videographer/editor talent
- Once actors and videographer were selected, I organized prep calls with the entire team to prepare for the day of shoot
Actor prep documents and final result
- Travel Logistics
- I arranged flight and lodging for myself and the videographer in each shoot location
- Locations included: Colorado, California, Florida, New York, Michigan, Connecticut, etc.
- Prep + Day of Shoot
- Prior to the shoot the videographer, actors, and coaches were all sent calendar invites, guidelines, and contact information
- Videographer and myself came 1hr.+ in advance to set up/arrange the setting in coach's home and prep them with questions and warm ups
- Videographer captured A & B angles while I asked questions and guided coach's answers (best suitable for editing and personality)
- Videographer and I captured professional headshots, candid photos, and b-roll all through coach's home
Behind the scenes of shoots
🔦 Tools Used:
- Google Docs + Notion—Planning & Documentation
- Google Drive—Storage
- Zoom—Host Virtual Classes
- Backstage—Sourcing Actors
- Upwork—Sourcing Videographers
- Gmail + Google Calendar—Emailing and Scheduling
🎬 The Final Product:
Videography Result:
🎞️ Watch Amy Wong's Reel Here
Example #1 - Amy Wong, Executive Leadership Coach
🎞️ Watch Shoshanna Hecht's Reel Here
Example #2 - Shoshanna Hecht, Executive & Personal Coach
🎞️ Watch Elizabeth Sandler's Reel Here
Example #2 - Elizabeth Sandler, Career Strategist & Workplace Investor
Photography Result:
Collage of different coach photoshoots
Do you need help visualizing, concepting, or executing a virtual/in-person shoot? Contact me through my Services page! 💌