🎬 Start-Up Creative Directing | Terawatt Coaching by Ifeoma Ahuna

🎬 Start-Up Creative Directing | Terawatt Coaching

Ifeoma Ahuna

Creative Director

Video Editor

Video Producer

Google Drive

Notion

WordPress

⚡ I collaborated with team members, videographers, editors, and actors to produce 50+ professional reels and photos of professional development coaches across the U.S for start-up website.

🎯 The Need

Terawatt, an enterprise group coaching start-up wanted to showcase their variety of professional development coaches on their website so their customer, mid to large size corporations, could get a feel on the coach they were hiring.

I was tasked with sourcing all of the pieces to get short video reels + professional photos for 15+ coaches across the United States.

Each shoot needed to demonstrate:

The virtual/online aspect of the group coaching

What the coach specialized in + past experiences/transformations

Deliverables for each shoot:

Video interview of 10+ questions

Photoshoot to get headshot

B-roll shots if needed

🗓️ The Process

Planning & Documentation

Shot list of comparables

Instructions and guidelines for internal team

Sourcing

Actor prep documents and final result

Travel Logistics

Prep + Day of Shoot

Behind the scenes of shoots

🔦 Tools Used:

Google Docs + Notion—Planning & Documentation

Google Drive—Storage

Zoom—Host Virtual Classes

Backstage—Sourcing Actors

Upwork—Sourcing Videographers

Gmail + Google Calendar—Emailing and Scheduling

🎬 The Final Product:

Videography Result:

🎞️ Watch Amy Wong's Reel Here

Example #1 - Amy Wong, Executive Leadership Coach

🎞️ Watch Shoshanna Hecht's Reel Here

Example #2 - Shoshanna Hecht, Executive & Personal Coach

🎞️ Watch Elizabeth Sandler's Reel Here

Example #2 - Elizabeth Sandler, Career Strategist & Workplace Investor

Photography Result:

Collage of different coach photoshoots

Do you need help visualizing, concepting, or executing a virtual/in-person shoot? Contact me through my Services page! 💌

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Posted Jun 27, 2024

Led coaching start-up's website content video and photo shoots, providing creative direction while managing and sourcing videographers, editors, and actors.

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