⚡ In less than 90 days, I created a lifestyle motivational brand for ambitious dreamers using organic social media content, newsletter marketing, and product development.

📝 Tools Used

🌟 Brand Concept & Story

✨ Branding & Design

⚡ Product Development

🖥️ Community Newsletter & Newsletter

📲 Social Media Management

🌟 The Result

📝 Tools Used

In 3 months, I put together a launch plan for a personal brand idea that included content, newsletter, and physical product elements.

How I pulled the project together:

Squarespace—Website Design

Flodesk—Weekly Newsletter & Community

Canva—Graphic & Product Design

Instagram—Content Marketing & Brand Awareness

TikTok—Content Marketing & Brand Awareness

Wondershare Filmora/Cap Cut—Video Editing

Notion—Planning

🌟 Brand Concept & Story

San Raison is a lifestyle and inspirational brand created by Ifeoma Ahuna for ambitious dreamers who feel like they were meant for more but never had the tools and resources to pursue their dream life.

Through content, community, and lifestyle products, it's the reminder we've needed to live fully.

Sans raison is the reason you’ve needed to tap into your full authentic self. The self that holds the key to your desires, joys, and success. This brand is for when doing the “logical” and “practical” stops working and when your soul desires more than where the world has led it.

Translating to the words, “without reason” in English, it describes what so many of us write our passions and purpose off as. Something without reason, something silly.

Something we can do only in our free time, when in fact the life we want and are working towards requires us to give our full attention to the “illogical” and “trivial” passions that we have.

✨ Branding & Design

Using Canva, I put together the brand book including the brand story, tone, voice, color palette, mood board, and logo variations, as well as the mission, vision, and values.

⚡ Product Development

The Sans Raison Spring product line includes an E-book, Notion Guide, and Limited Edition Heavyweight Sweatshirt.

Click each product to view the landing page and contents!

Why You Should Do It Anyway' Ebook

Dream Life Starter Pack Free Notion Guide

Limited Edition Heavyweight Sweatshirt

Sweatshirt, Notion Template, and E-Book Photoshoot

Notion Template Breakdown and Guide

E-Book Website Landing Page

🖥️ Community Newsletter & Newsletter

Using tools like Squarespace to host the website and Flodesk to send out newsletters, I designed a digital space to host all the products and send out guides, tips, and motivation to my audience every week.

The newsletter now has over 120 members!