⚡ Lifestyle Brand Design & Launch | Sans Raison
Ifeoma Ahuna
⚡ In less than 90 days, I created a lifestyle motivational brand for ambitious dreamers using organic social media content, newsletter marketing, and product development.
📝 Tools Used
In 3 months, I put together a launch plan for a personal brand idea that included content, newsletter, and physical product elements.
How I pulled the project together:
- Squarespace—Website Design
- Flodesk—Weekly Newsletter & Community
- Canva—Graphic & Product Design
- Instagram—Content Marketing & Brand Awareness
- TikTok—Content Marketing & Brand Awareness
- Wondershare Filmora/Cap Cut—Video Editing
- Notion—Planning
🌟 Brand Concept & Story
San Raison is a lifestyle and inspirational brand created by Ifeoma Ahuna for ambitious dreamers who feel like they were meant for more but never had the tools and resources to pursue their dream life.
Through content, community, and lifestyle products, it's the reminder we've needed to live fully.
Sans raison is the reason you’ve needed to tap into your full authentic self. The self that holds the key to your desires, joys, and success. This brand is for when doing the “logical” and “practical” stops working and when your soul desires more than where the world has led it.
Translating to the words, “without reason” in English, it describes what so many of us write our passions and purpose off as. Something without reason, something silly.
Something we can do only in our free time, when in fact the life we want and are working towards requires us to give our full attention to the “illogical” and “trivial” passions that we have.
✨ Branding & Design
Using Canva, I put together the brand book including the brand story, tone, voice, color palette, mood board, and logo variations, as well as the mission, vision, and values.
⚡ Product Development
The Sans Raison Spring product line includes an E-book, Notion Guide, and Limited Edition Heavyweight Sweatshirt.
Click each product to view the landing page and contents!
- Why You Should Do It Anyway' Ebook
- Tools Used: Canva, Notion, Google Drive, & Squarespace
- Dream Life Starter Pack Free Notion Guide
- Tools Used: Canva, Notion, Google Drive, & Squarespace
- Limited Edition Heavyweight Sweatshirt
- Tools Used: Printful (samples), Kittl (design mockup), & Canva
🖥️ Community Newsletter & Newsletter
Using tools like Squarespace to host the website and Flodesk to send out newsletters, I designed a digital space to host all the products and send out guides, tips, and motivation to my audience every week.
The newsletter now has over 120 members!
📲 Social Media Management
Using Instagram and TikTok, I've mapped out monthly content to inspire dreamers through daily short-form video and graphic carousel posts.
- Posting 3x a week on TikTok
- Posting 2-5x a week on Instagram
The TikTok now has accumulated over 80 followers and the Instagram over 190 followers!
📸 Check Out Our Instagram—@live.sansraison
📲 Check Out Our TikTok—@live.sansraison
🌟 The Result
Purchasers of the sweatshirt had great things to say, check it out:
