📱 UGC Content Creation | Contra

⚡ I worked with Contra to create engaging user-generated content video for their Instagram and TikTok accounts.



🎯 The Need

Short Form Video Creation for Contra Instagram

• Create fully edited 30-60s high-quality IG Reels/TikTok videos about common freelancer pain points, tips, and tricks.



🗓️ The Process

• Review briefs and topics
• Film video in neutral setting with good lighting and angles
• Stitch clips together with CapCut or TikTok
• Record voiceover (if needed) and overlap clips for retention
• Add hooking text and b-roll over edited video
• Browse trending or copyright-free music to add at low-volume
• Turn in video using GoogleDrive for easy sharing



🔦 Tools Used:

• iPhone 13 Pro Max—Filming
• CapCut— Raw Clip Editing + B-Roll Overlays
• TikTok—Titles + B-Roll Overlays
• GoogleDrive—Video Storage
• Instagram/TikTok—Posting (if any)

📹 The Product:



🌟 Theme: Promotional video advertising key services on Contra such as portfolio building, finding clients, project management, and more.

• Watch the Full Video



Reel performance and engagement on Contra Instagram



🌟 Theme: Themed UGC video to highlight what seasoned freelancer wish they knew when they started to reach new freelancers.

• Watch the Full Video



Reel performance and engagement on personal Instagram account





🌟 Theme: Themed UGC video to promote Contra Creator Tools Survey in a natural and organic way.

I took the approach of talking about general tools I use as a freelancer and entrepreneur to spark up conversation around tools featured in the survey.

• Watch the Full Video





🌟 Other UGC videos (used internally):

• Watch Video #1
• Watch Video #2



Overall Styles Used:

• Natural Face-to-Camera Talking
• Voiceover
• B-Roll Overlays
• Greenscreen



Do you need help with engaging UGC videos to hit key, relevant, and relatable pain points for your audience? Contact me through my Services page! 💌