📱 UGC Content Creation | Contra
⚡ I worked with Contra to create engaging user-generated content video for their Instagram and TikTok accounts.
🎯 The Need
Short Form Video Creation for Contra Instagram
Create fully edited 30-60s high-quality IG Reels/TikTok videos about common freelancer pain points, tips, and tricks.
🗓️ The Process
Review briefs and topics
Film video in neutral setting with good lighting and angles
Stitch clips together with CapCut or TikTok
Record voiceover (if needed) and overlap clips for retention
Add hooking text and b-roll over edited video
Browse trending or copyright-free music to add at low-volume
Turn in video using GoogleDrive for easy sharing
🔦 Tools Used:
iPhone 13 Pro Max—Filming
CapCut— Raw Clip Editing + B-Roll Overlays
TikTok—Titles + B-Roll Overlays
GoogleDrive—Video Storage
Instagram/TikTok—Posting (if any)
📹 The Product:
🌟 Theme: Promotional video advertising key services on Contra such as portfolio building, finding clients, project management, and more.
Reel performance and engagement on Contra Instagram
🌟 Theme: Themed UGC video to highlight what seasoned freelancer wish they knew when they started to reach new freelancers.
Reel performance and engagement on personal Instagram account
🌟 Theme: Themed UGC video to promote Contra Creator Tools Survey in a natural and organic way.
I took the approach of talking about general tools I use as a freelancer and entrepreneur to spark up conversation around tools featured in the survey.
🌟 Other UGC videos (used internally):
Overall Styles Used:
Natural Face-to-Camera Talking
Voiceover
B-Roll Overlays
Greenscreen
Do you need help with engaging UGC videos to hit key, relevant, and relatable pain points for your audience? Contact me through my Services page! 💌
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Posted Jun 23, 2024
I collaborated with Contra to create UGC content focused on freelancer pain points, tips, & tricks. Here I scripted, filmed, and produced 5+ short-form videos.
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