📱 Instagram & TikTok Management & Consulting | That Salad Lady
1
Content Writer
Social Media Manager
Content Creator
Canva
TikTok
⚡ Managed, consulted, and coached Healthy Living Coach and Wellness Expert, "That Salad Lady" (400k+ following) to generate structured content pillars and practices for sustained growth.
🎯 The Need
After working with client to produce monthly post ideas, Instagram graphics, caption copy, and community management, a personal brand need developed.
Recovering from a content rut, Nina Cherie Franklin, also known as "That Salad Lady" requested consulting to improve her:
Content ideation process
Best practices for posting, lives, and sustainability
Confidence in posting strategy
Consistency in posting and growth
Client felt lost on what to post and when and needed a system on how to creatively produce weekly content in an aligned + sustainable way.
🗓️ The Process
Started a 3-week bootcamp program that would help client define her "why", find gaps in her process, and post consistently
Platforms for Bootcamp: TikTok (primary for testing) and Instagram (secondary repost platform)
To achieve the above goals we took the following steps:
🔦 Tools Used:
Social Media Management:
Canva— Graphics Editing & Analytics Presentations
Sprout Social—Post Scheduling
Basecamp—Organization & Planning
Bootcamp:
Notion—Bootcamp Platform
TikTok—Posting & Analytics
Intagram—Posting & Analytics
GoogleDrive—File Storage
📸 The Product:
Social Media Management: Graphic posts to fit cohesively with TSL branding and messaging
Social Media Management: Post ideas from existing nutritional content (blog/website) crafted into trendy themes
Consulting: Client clarity on ideas within niche, consistent weekly posts on Instagram & TikTok, and confidence on system
Consulting: Increase in audience growth, reach, views, and audience engagement
Do you need social media management or content consulting for your brand? Contact me through my Services page! 💌
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Posted Jul 31, 2024
Managed, consulted, and coached Healthy Living Coach and Wellness Expert with 400k+ following to generate structured content pillars and sustainable practices.
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TagsInstagram
Content Writer
Social Media Manager
Content Creator
Canva
TikTok
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