📝 UGC Brief & Scriptwriting | The Ads Movement
Ifeoma Ahuna
⚡ I worked with paid ads agency, The Ads Movement, to create 5+ UGC briefs for creators to shoot a variety of hooks, lifestyle b-roll, and fully edited videos.
🎯 The Need
Recreate best performing ads with new UGC briefs
The client, The Ads Movement Agency, needed 3 UGC video briefs along with an additional "hooks" brief to use for their fitness and personal training client's new UGC creators.
We were tasked with using past ad creatives and top performing ads to generate engaging hooks, video concepts, and b-roll shots in the briefs.
🗓️ The Process
Review and study fitness and personal training client's website and messaging
Research variety of ad creatives similar to personal training audience
Work with agency on their client's ICA messaging (to get inside the mind of the consumer)
Draft briefs with engaging hooks, pain points, and CTA's of the niche/target audience
Review and refine with agency before sending off to client's creators
🔦 Tools Used:
iPhone 13 Pro Max—Filming
CapCut— Raw Clip Editing + B-Roll Overlays
TikTok—Titles + B-Roll Overlays
GoogleDrive—Video Storage
Instagram/TikTok—Posting (if any)
📹 The Product:
What the Briefs Included:
Client Description
Campaign Deliverables
Filming Guidelines + Checklist
Step-By-Step Frame Breakdown
Music Choices
Turn-In Instructions
Client Feedback:
Do you need help with engaging UGC videos to hit key, relevant, and relatable pain points for your audience? Contact me through my Services page! 💌
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Posted Jun 26, 2024
I worked with an paid ads agency to create UGC video briefs including clear direction, hooks, and messaging for their client's new content creators.
