📝 UGC Brief & Scriptwriting | The Ads Movement

⚡ I worked with paid ads agency, The Ads Movement, to create 5+ UGC briefs for creators to shoot a variety of hooks, lifestyle b-roll, and fully edited videos.

🎯 The Need

Recreate best performing ads with new UGC briefs

The client, The Ads Movement Agency, needed 3 UGC video briefs along with an additional "hooks" brief to use for their fitness and personal training client's new UGC creators.

We were tasked with using past ad creatives and top performing ads to generate engaging hooks, video concepts, and b-roll shots in the briefs.

🗓️ The Process

Review and study fitness and personal training client's website and messaging

Research variety of ad creatives similar to personal training audience

Work with agency on their client's ICA messaging (to get inside the mind of the consumer)

Draft briefs with engaging hooks, pain points, and CTA's of the niche/target audience

Review and refine with agency before sending off to client's creators

🔦 Tools Used:

iPhone 13 Pro Max—Filming

CapCut— Raw Clip Editing + B-Roll Overlays

TikTok—Titles + B-Roll Overlays

GoogleDrive—Video Storage

Instagram/TikTok—Posting (if any)

📹 The Product:

What the Briefs Included:

Client Description

Campaign Deliverables

Filming Guidelines + Checklist

Step-By-Step Frame Breakdown

Music Choices

Turn-In Instructions

Client Feedback:

Do you need help with engaging UGC videos to hit key, relevant, and relatable pain points for your audience? Contact me through my

Services page