Directed the complete creative overhaul of a competitive youth baseball league, designing 38 unique team identities from scratch, building individual e-commerce storefronts for every team, producing over 1,140 merchandise SKUs, and executing a uniform and equipment partnership with national baseball brand Marucci. Every team that had previously borrowed MLB or school marks left the engagement with a legally clean, professionally designed identity of their own. The entire system, including brand, product, and platform, was delivered in four weeks.