Led a complete brand system rebuild for a national multi-location adult entertainment brand including logo evolution, brand guidelines, voice and tone, and a full digital and campaign presence. When COVID-19 hit mid-engagement, the strategy pivoted immediately: a two-phase reopening campaign that led with safety and confidence before returning to the brand's core identity. Delivered a coordinated toolkit of 25 in-venue collateral pieces, a safety-focused brand video, and integrated email and social campaigns that generated 42,000 impressions from a cold start.