A first glimpse of Senses, a skincare rebrand I’ve been working on. Here's a few highlights from the identity, packaging and art direction.
There’s still more to reveal. Full project coming soon.
6
33
1.6K
An early taste of Senses, a skincare identity built around the shift from overstimulation to comfort. The system pairs a fluid wordmark with clinical typography and an olive-glass form designed to feel precise, tactile, and quietly luxurious.
For this Hydration Serum study, I placed the same object between two sensory extremes: humid moss and sun-warmed sand. One speaks to replenishment; the other, to the need for it. Which world draws you in?
32
88
3.5K
I was working on the stationery for Sten & Kant, an architectural identity project, and couldn’t decide between these two mockups. The designs are identical, but the camera angles create a completely different feel!
Which one do you prefer? Feedback is always appreciated.
Your reviews are probably in the wrong place.
Most PDPs bury them at the bottom, after specs and shipping info. But shoppers look for proof the moment they hesitate, usually next to the price and the Add to Cart button.
Here's the layout I use on ecommerce PDPs:
Star rating + review count right under the title (tap to jump).
Two or three short snippets near the buy box that answer the top objection (fit, flavor, battery life).
Q&A right after the description, so doubts get answered before they turn into exits.
Full reviews lower down, filterable by use case.
Social proof works best when it shows up at the moment of doubt, not after it.
Where do your reviews live right now?
#Ecommerce #CRO #ProductDesign