Shopify PDPs and lifecycle design for Planet of the Vapes
Mariana Ordoñez
Planet of the Vapes · Ecommerce & Campaign Designer · Jul 2023 to present
Shopify product and landing pages, promotional campaigns and email/SMS assets for a large DTC vaporizer catalogue.
Role: Ecommerce & Campaign Designer · Tools: Figma, Shopify, email/SMS modules, AI-assisted production
The problem
A high-volume direct-to-consumer brand needed conversion-focused store pages and lifecycle assets that stayed on-brand without slowing production.
My process
Design product pages, landing pages, promotional campaigns and marketing assets.
Improve navigation, product discovery and the checkout flow using UX and CRO principles.
Build reusable Shopify sections and a modular design system for rapid launches.
Keep the brand consistent across Shopify, email, SMS and social.
The solution
A modular design system anchored in reusable Shopify sections and lifecycle templates, so every launch ships fast and on-brand, with clearer product discovery and a smoother path to checkout.
The page that has to convert
A Shopify product detail page built around the decision: variant and add-on selectors, trust states and a frictionless Add to Cart, tuned for conversion and AOV.
Content that earns the scroll
A benefit-led hierarchy that makes the value obvious and scannable, instead of a wall of specs.
Trust where hesitation happens
Reviews and Q&A placed at the moment of doubt, so social proof de-risks the purchase.
More value per order
Cross-sells and bundles that lift average order value without cluttering the decision.
Answers before objections
Education and A+-style content that resolves questions before they cost a sale.
On-brand at every touch
Campaign and lifecycle assets kept consistent across web, email and social.
Product education that sells
Annotated feature graphics for the POTV ONE and the glass mouthpiece turn spec sheets into visuals that answer a considered buyer's questions at a glance.
One brand from feed to inbox
A shared system spans Instagram, email banners and campaign art, so the feed and the inbox carry the same voice.
Styling that makes hardware desirable
Flat-lay and botanical styling for the flavour guide, Mighty+ and Volcano Hybrid gives technical devices a premium, lifestyle feel.
Impact
Faster, on-brand launch and lifecycle production, with clearer navigation and product discovery.
Full case study: mordonez.com
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Posted Jul 21, 2026
Shopify product and landing pages, campaigns and email/SMS assets for a large DTC vaporizer brand, built to convert and ship fast.
