Experiential Design + Immersive Graphics for JPMorganChase Winter Walk SF 2025
JPMorganChase came to Happily Events with a request: Create a memorable experience for visitors to the Winter Walk that provokes them to learn more about the work of JPMC. Over the past few years, JPMC has been investing heavily in the downtown area of San Francisco with the goal of supporting local and growing businesses. They noticed that investments were often displacing people and they wanted to use their capital to counter that. This event experience invited people to engage with an interactive map of the neighborhoods and light up the canopy. The QR codes helped visitors learn more about the work JPMC is doing throughout the city. The canopy experience welcomed the child in everyone, having iridescent "ornaments" and a flowing fabric that enticed people to look up. There was a moment in the experience where visitors were under a mirror that highlighted the area of the map below their feet that showed the area of highest investment by the company and beckoned them to know that they are part of that investment.
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