Champions Centre 40-Year Anniversary Narrative Experience
Heather Peters
Designed a story-driven anniversary experience that transformed complex historical content into an engaging, narrative-based digital experience.
The Problem
The church needed to present a large volume of historical content in a way that felt engaging rather than overwhelming, while maintaining a strong narrative.
What I Did
Designed a narrative-driven experience to guide users through the story
Organized content into a clear, structured flow
Used visual storytelling (imagery, layout, motion) to enhance engagement
Created a cohesive system that balanced content density with clarity
Key Decisions
Used a narrative flow to guide users from past → present → future
Structured content modularly to manage large amounts of information
Leveraged visual storytelling to strengthen emotional connection
Applied consistent layout patterns to maintain clarity across sections
Constraints
Needed to incorporate a high volume of content while maintaining clarity and performance, within an existing brand system.
What Changed
The experience shifted from dense and fragmented to cohesive and engaging, making it easier for users to explore and connect with the story.
Hindsight
Future improvements could include more interactivity and personalization to deepen engagement.
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Posted Apr 2, 2026
Designed a story-driven anniversary experience that transformed complex historical content into an engaging, narrative-based digital experience.
