Paycheck Planning

Showed users how long their money will last between paychecks (+39% trial starts, $1.8M impact)

Users could track past spending, but couldn’t easily see if their money would last until their next paycheck. I led the design of a forward-looking experience that made income timing and expenses easy to understand and act on.

Users with irregular income couldn’t confidently answer a simple question: “Will I run out of money before my next paycheck?”

The app focused on past transactions, making it difficult to understand future cash flow or adjust spending in time.

I designed a forward-looking experience that helped users plan around income timing and expenses.

Introduced paycheck-based planning instead of static monthly budgets

Allowed users to project spending across future dates

Added risk signals to show when they were likely to overspend

Designed for quick adjustments so users could stay on track

Some improvements (like date selection) were constrained by the existing codebase, so I focused on improving clarity and inputs instead.

Early versions of the flow led to confusion around pay cycle selection, so I expanded and clarified the available options based on user feedback.

Focused on forward-looking projections instead of historical tracking

Delayed visibility of income until expected dates to reflect real cash flow

Introduced buffer-based planning to prevent overcommitting funds

Prioritized quick adjustments so users could recover from risk

Solutions needed to leverage existing UX/UI patterns across web and mobile to maintain consistency and reduce development time.

Technical limitations influenced how dynamically income and projections could be modeled in V1.

Users could quickly understand how long their money would last and adjust spending before running into issues. This increased confidence in managing irregular income and significantly improved conversion.

Would expand flexibility by allowing custom income frequencies and bulk editing of items and dates to reduce manual effort.

Future iterations could incorporate AI-driven suggestions for income timing and budgeting based on past behavior to further support planning.

Both enhancements were constrained in V1 due to engineering limitations.