National Coffee Data Trends Report Brand Identity & Marketing
Amanda Gann
National Coffee Data Trends Report Brand Identity + Marketing Campaign
Client: National Coffee Association
2024
The National Coffee Data Trends (NCDT) report is the longest-running study on U.S. coffee consumption, beverage preferences, and consumer behavior. Published biannually by the National Coffee Association (NCA), it provides roasters, retailers, suppliers, and brands with essential insights to navigate the ever-evolving coffee industry. The Spring 2025 report, conducted by Dig Insights, found that two-thirds of American adults drink coffee daily (66%)—the highest of any beverage and nearly 7% more than in 2020.
When the NCA approached us to brand this influential sub-brand, their goal was clear: create a bold, distinctive identity that still aligned with the trusted NCA brand. We began by defining the nuanced differences between the parent and sub-brand, then developed a flexible color palette to support charts and infographics.
From there, we designed a logo and logotype that tells coffee’s full story—from seed and plant to the cup in your hand. The result is a system that brings clarity, legibility, and warmth to data-heavy reports, ensuring industry insights are both accessible and engaging.
Amanda created a new brand identity for our National Coffee Data Trends (NCDT) reports, complete with brand guidelines and promotional infographics for use on social media. We enjoyed working with her on this project from start to finish. Her design elevated the look of the reports and enhanced their functionality. We now have eye-catching graphics that we can use to share data from the NCDT, which has taken our marketing to the next level. We’re so happy with the results!"
— Helena Dean, National Coffee Association
Logo to Logotype Reveal | Using Jitter
NCDT Logotype
From Crop to Cup — the logo is comprised of two components fused together to create a coffee cup. Subtle yet clear, the logo mark drew from the original NCA logotype which used all lowercase. In order to create cohesion, we also used a lowercase font called Sora, which is open source. We then adjusted the letters a bit to ensure that the leaf would work on the letter “d”and feel cohesive and uniform with the rest of the logotype.
Brand Announcement for Socials
Social Media Examples of Infographic
NCDT Report Mockup
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Posted Jul 15, 2026
Created brand identity and marketing materials for NCDT report.
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National Coffee Association
