Event Graphic Design + Wayfinding

Event Graphic Design + Wayfinding for American Public University System 2024-2026 Each year, the American Public University System, comprised of American Public University and American Military University share a weekend commencement celebration. This three-day fun-packed event starts with two external events: a 5K run and a Gala called #BEGREAT where they honor their faculty and staff. The weekend ceremony has been held at the Gaylord in National Harbor for the past 3 years and has scaled larger each year. What started as a few signs slowly became a full immersive brand experience working collaboratively with Creative Directors, Set Designers, Producers, A/V Techs, the APUS Marketing department and more to create this beautiful cohesive experience for the graduates and their community + Brand Identity Design for each Event - translating the overall APUS brand and individual APU and AMU brands + Associate Creative Direction for brand activations + Over 100 applications of the brand for the three day experience + File and Print management + Graphic Design Collaboration with support designer Explore more here: https://www.littlebird-creative.com/work/apus-commencement-2025-happily