Bitovi Agile Training | Landing Page Design

Adri created this landing page, working as a design consultant for Bitovi.

Bitovi, a consulting digital firm, wanted to promote their Agile Training Program and allow interested people signing up for it from their website. They wanted to tell the full story about their workshops, which not only included their curriculum, but what people would get out of it and what previous attendant have gotten from it. This presented the challenge of presenting a lot of information in one place, but also the opportunity of creating a comprehensive and rich landing page.

In order to easily present the contents of the page, while allowing users to jump to specific points in it, Adri designed a local navigation that sticks to the top of the screen once the user pases the view point of the navigation’s initial position. Besides improving the page navigation, it also allows users to register for the workshop from any point and in one click.

While iterating on the design, a couple of approaches for some sections of the pages stood out. This brought up the opportunity to test the designs by running an AB Test, presenting users with the same content laid out in different ways.

The curriculum content was extensive, so in order to presented it without overwhelming users, she used collapsible panels to progressively show the content as needed.

Using Bitovi's design system and their graphics library, Adri created graphics to illustrate concepts and parts of the training.