Freelancers using Adobe Illustrator in CharlotteFreelancers using Adobe Illustrator in Charlotte
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Chelsi Architzel's avatar
Chelsi Architzel
Charlotte, USA
Experienced Brand and Graphic Designer
5.0
Rating
3
Followers
Experienced Brand and Graphic Designer
Cover image for Rachel Hiemer makes prints that
Rachel Hiemer makes prints that feel like the natural world translated into ink, in a way that feels botanical, hand-cut, and quietly alive. šŸŒæ An artist herself, Rachel knew exactly what her niche was and how to create art for it, but she was lacking a full visual suite that gave her confidence in what she already knew ā€“ her namesake āœØwasāœØ her brand. For this project, I built Rachel's brand identity and narrative around the same natives and wild flowers that Rachel found herself always returning to in her work. The primary logo mark centers on an illustrated echinacea, drawn in her own linocut vocabulary, then refined into something that could live at any size, on any surface. A script wordmark moves smoothly alongside it with the same loose energy as her printed line work, and a set of secondary marks give the brand room to breathe across different contexts and tiled backgrounds. For the color palette, I chose hues that nod to a garden in full bloom: marigold, periwinkle, soft pink, and eucalyptus. I intentially chose colors that feel bright and bold not only by themselves, but belong together the way that wildflowers do. The result was a visual identity for a personal brand that feels grown, not assembled. By using elements from Rachel's own artwork, her brand's logo and identity feels unmistakably hers before you've even read her name. šŸŽØ
2
117
Cover image for Fern & Folly is the
Fern & Folly is the kind of plant shop you walk into and immediately want to live inside. Warmly lit, a little wild, and chock full of things you didn't know you needed. The problem was their branding didn't say any of that. F&F came to me with a great name, a loyal customer base, and almost no visual identity. My job was to build something that matched the energy already in the room and could scale as the business (and plants!) grew. I designed Fern & Folly's full identity system around a small set of bold, reusable shapes. Those shapes do everything, everywhere: they live in the logo, the iconography, the surface patterns, the hang tags, the packaging. The whole brand pulls from the same visual vocabulary, so every touchpoint feels like it belongs. As a result, I built the missing piece for a brand that already has strong roots, making sure that they show up exactly as intended no matter where they're seen. The color palette is distinctive without being too loud, and beautifully alive in the same way the shop is ā€” a little overgrown, in the best way.
2
1
172
Cover image for ELLE By Me Wholesale Kit Packaging Design
ELLE By Me Wholesale Kit Packaging Design
0
3
Cover image for To elevate theĀ Eden BrothersĀ brand when
To elevate theĀ Eden BrothersĀ brand when aiming to ramp up marketing in preparation for Spring Dahlia Pre-sales, I moved away from standard e-commerce layouts in favor of a "living gallery" concept. By pairing the brand's established colors, such as a deep moss-green palette with ornate gold frames, I designed both email and social paid creative that transforms something as simple as seasonal flower tubers into a curated masterpiece, drawing the viewer and enticing them to shop now. This visual identity balances the wild, organic beauty of the dahlias with a structured, architectural typeface for a high-end, professional finish.
0
215
Adobe Illustrator(6)
Lyndsey Crowe's avatar
Lyndsey Crowe
Charlotte, USA
ā€œGood art inspires; Good design motivates.ā€
1x
Hired
5
Followers
ā€œGood art inspires; Good design motivates.ā€
Cover image for Brand Design and Social Media Content: Planista
Brand Design and Social Media Content: Planista
0
24
Cover image for Poster Design: No Fear
Poster Design: No Fear
0
27
Cover image for Poster Design: True Love
Poster Design: True Love
0
37
Cover image for Portfolio: Digital Illustrations
Portfolio: Digital Illustrations
1
22
Adobe Illustrator(11)
Morgan Bryson's avatar
Morgan Bryson
Charlotte, USA
Designer, Illustrator, Lettering Artist
Designer, Illustrator, Lettering Artist
Cover image for Studio Sloan: Brand Identity
Studio Sloan: Brand Identity
0
7
Cover image for Book Cover Designs
Book Cover Designs
0
8
Cover image for Bryson Brothers Window Cleaning
Bryson Brothers Window Cleaning
0
6
Cover image for Magazine Design and Layout for Restaurant Guide
Magazine Design and Layout for Restaurant Guide
0
7
Adobe Illustrator(3)
Ruslan Dzhashymov's avatar
Ruslan Dzhashymov
proCharlotte, USA
12yr Fullstack Engineer: UI/UX & 3D Expert šŸŒŸ
$25k+
Earned
2x
Hired
5.0
Rating
48
Followers
12yr Fullstack Engineer: UI/UX & 3D Expert šŸŒŸ
Cover image for Identity | Creaty
Identity | Creaty
1
30
Cover image for Rathskellers Website Redesign and 3D Configurator
Rathskellers Website Redesign and 3D Configurator
5
58
Cover image for Amaspace - 3D Product Configurator Development
Amaspace - 3D Product Configurator Development
4
53
Cover image for Eurotech Store
Eurotech Store
2
28
Adobe Illustrator(1)
Anjyla Morrison's avatar
Anjyla Morrison
Charlotte, USA
Branding & Product Designer šŸŽØ
14
Followers
Branding & Product Designer šŸŽØ
Cover image for C.E.O | Branding for an Operations Agency
C.E.O | Branding for an Operations Agency
1
5
Cover image for Papa M's | Natural Skin & Haircare Branding
Papa M's | Natural Skin & Haircare Branding
1
9
Cover image for Branding for an Operations Agency. Branding
Branding for an Operations Agency. Branding for an operations agency helping entrepreneurs optimize their systems so that their businesses don't consume their whole lives. Industry: Operations & Consulting Scope: Brand identity, logo, typography, packaging direction & Social Media Ads Focus: Brand clarity, Recognizability, Scalability
1
1
253
Cover image for Super excited about this challenge
Super excited about this challenge šŸ˜ šŸ§  Work In Progress: Serenity - Designed for Emotional Check-Ins & Habit Tracking. Gently guiding you back to ease when life gets loud. See how your mood build habits that meet you where you are.
2
252
Adobe Illustrator(3)