Amaspace - 3D Product Configurator Development

Ruslan Dzhashymov

Amaspace - 3D Product Configurator SaaS

A B2B SaaS solution empowering online retailers with immersive product customization, real-time 3D previews, and seamless AR experiences across platforms.

Services provided:

Product Design
Product Development (Front-end + Back-end)
Website Design & Development
Brand Design (Color palette, Logotype, Fonts, Design System)
Motion Design for the promotional videos

Background

USA B2B startup approached our agency to co-develop a new kind of product experience: one where eCommerce buyers could fully visualize and customize their products - such as furniture, jewelry, or fashion accessories - in real-time 3D.
The goal was to reduce product ambiguity and increase conversion rates by empowering customers to explore and personalize products with visual accuracy, including real-world scale via augmented reality (AR).
The platform had to serve brands of all sizes while offering intuitive control, fast performance, and integration with their existing storefronts.

Our Solution

We developed Amaspace - a headless, modular platform that combines a web-based 3D editor for merchants and a mobile-optimized visual configurator for end-users.

Delivery Highlights

Cross-Platform 3D Configurator
Built with Three.js and WebGL, our configurator runs seamlessly across modern browsers and devices. It supports textures, color/material switching, dynamic components, and annotations - all optimized for loading performance.
Augmented Reality (AR) Support
Customers can preview any configured product in their physical space via AR. No app required - just scan a QR code. Works natively across Android (WebXR) and iOS (Quick Look with USDZ export).
3D Scene Editor for Merchants
Admins can upload GLB/GLTF models, define customization logic, organize parts and options, and structure the user journey - without needing 3D software skills.

Outcomes

Developed the full platform in ~8 months with tight vendor collaboration
Configurator live on Shopify, WooCommerce, and Webflow stores globally
Reduced return rates by up to 25% for clients using AR visualization
Supported real-time 3D product logic without needing in-house 3D engineers
Added new revenue streams for merchants via product personalization
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Posted Sep 23, 2025

Amaspace - a 3D product configurator for eCommerce with AR support.

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