Website Transformation for Visual Real Estate 3D Studio

Ruslan Dzhashymov

Website Transformation for Visual Real Estate 3D studio

Quick Overview

Services:
Interface & Visual Design
Motion Design & Prototyping
Custom Web Applications
Timeline: 6 weeks from visual concept to production deployment
Result: A minimal, performance-first website supporting visual storytelling, structured portfolio categories, and advanced motion - without compromising SEO or load speed

Background

Builder Renderings is a 3D visualization studio serving real estate developers, architects, and construction firms across the U.S. Specializing in exterior and interior renderings, 3D animations, and immersive walkthroughs, their work is highly visual - and their website needed to reflect that quality while remaining accessible, fast, and easy to manage.
They approached Uni to redesign and rebuild their website from scratch: with the goals of improving perception, conversion, and clarity, while keeping the experience lean, performant, and on-brand.

Our Solution

We built a marketing-forward eCommerce website optimized for both content clarity and design impact — positioning Builder Renderings as a premium partner in the real estate visualization space.

Core Features

1. Performance-Focused Web Build
Developed a lightweight frontend with optimized image loading strategies (lazy loading, next-gen formats)
Applied strict asset compression and responsive layout logic to maximize performance scores across Core Web Vitals
Balanced high-resolution visuals with technical SEO compliance
2. Clean, Minimalist UI Design
Designed a neutral, modern layout that allows the visual portfolio to take center stage
Applied a consistent visual language across categories (interior, exterior, modeling, animation)
Structured navigation to funnel visitors toward project examples and inquiry points
3. Motion Design Enhancements
Integrated tasteful motion UI: text reveals, hover zoom, smooth scrolling, and scroll-triggered interactions
Created a dynamic, yet non-distracting, environment to convey technical precision and brand elegance
4. Modular Project Gallery & Structure
Built a flexible gallery system allowing content to be browsed by service type
Made visual assets easily replaceable for future updates by internal teams
Enabled Builder to use the website as both a portfolio and conversion funnel

Outcomes

Delivered a fully responsive marketing website in under 4 weeks
Increased homepage engagement with strategic motion and content pacing
Created a fast-loading, SEO-compliant site despite high visual weight
Built a gallery framework Builder can reuse for client pitches, new service launches, and offline presentations
Strengthened brand positioning as a modern, technically advanced 3D studio
Like this project

Posted Sep 23, 2025

Redesigned Builder Renderings' website for improved performance and brand positioning.

Likes

1

Views

6

Timeline

Sep 24, 2024 - Oct 31, 2024

Immersive Web3 Brand Experience for Crypto.Page
Immersive 3D Portfolio for Swell Interactive
Immersive 3D Portfolio for Swell Interactive
World Bank Group | Scorecard Interactive Experience
World Bank Group | Scorecard Interactive Experience
FoodAid | Mobile App and Website | World Bank Group
FoodAid | Mobile App and Website | World Bank Group

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc