Creating an Immersive Web3 Brand Experience for a Crypto Publishing Protocol

A Web3 protocol company was preparing to launch a tokenized content network — a publishing system where each page is monetized via protocol logic, allowing developers and creators to build crypto-native applications without relying on traditional monetization channels.

As part of their launch strategy, they needed a bold and immersive brand experience to explain their vision, capture early attention, and signal the technical innovation behind the product.

They partnered with Uni to conceptualize and deliver an interactive 3D website that could communicate both ambition and clarity — all before the actual protocol rollout.

Our goal was to create a high-impact landing experience that would introduce the protocol’s core concepts, visual identity, and developer appeal — all while remaining lightweight and fast-loading for a Web3 audience.

Interactive 3D interface that visualized the “page protocol” in real-time

Product storytelling through scroll-based motion and spatial transitions

Technical narrative breakdown (protocol logic, monetization model, token architecture)

Visual identity extension based on early branding materials

Performance-optimized WebGL and 3D deployment using compression and code splitting

Built with scalable architecture for future content and ecosystem updates

Launched a fully custom immersive site within 4 weeks

Helped the client secure early investor attention and waitlist sign-ups

Positioned the company as a design-forward, technically credible Web3 startup

Created a future-proof 3D brand asset with modular sections for product, documentation, and community