Rathskellers Website Redesign and 3D Configurator
Ruslan Dzhashymov
Rathskellers
Elevating Gaming Table E-commerce Through Immersive Digital Experiences
A complete website redesign and 3D configurator development for a premium gaming table manufacturer - elevating product presentation and enhancing the customer journey.
Quick Overview
Services: Interface & Visual Design, Web3D Development, 3D Product Configurators & Visualizers, Custom Web & Mobile Applications
Industry: E-commerce & DTC, Gaming & Entertainment
Timeline: Complete website redesign with 3D configurator implementation in 6 months.
Result: A modern, intuitive e-commerce experience with immersive product visualization and customization capabilities
Background
Rathskellers is a premium manufacturer specializing in high-quality gaming tables that seamlessly transform between dining furniture by day and gaming surfaces by night. Known for exceptional craftsmanship featuring heavy-duty storage drawers, aluminum rail systems, LED lighting, and USB charging capabilities, they needed a digital presence that matched their physical product excellence.
Their existing website failed to showcase the dual functionality, craftsmanship details, and customization options that make their products unique. They needed a digital platform that could communicate their brand values around family, sustainability, and gaming community while highlighting their products' exceptional quality and features.
Our Solution
We delivered a comprehensive website redesign with integrated 3D visualization capabilities that transformed how customers experience Rathskellers' products online.
Key Components:
Complete Website Redesign
Restructured the entire website to create a modern, smooth, and user-appealing interface that serves as a proper showcase for Rathskellers' premium products. We implemented contemporary visual aesthetics in typography, colors, and layout to ensure the digital experience reflected the quality of their physical products.
UX/UI Revamp
Reimagined the user experience with a clean, intuitive, and easy-to-navigate layout that balances visual appeal with functionality. We rearranged website elements to highlight important information and product details, creating a more engaging browsing experience.
Product Visualization Enhancement
Developed unmatched imagery to showcase each model's buying options, highlighting the unique features and craftsmanship details that set Rathskellers apart from competitors. Our approach emphasized the dual nature of the tables: elegant dining furniture by day, immersive gaming surfaces by night.
3D Configurator Implementation
Built a custom 3D configurator that revolutionized the shopping process, allowing customers to personalize their gaming tables with various options for size, accessories, and finishes. This interactive tool enables potential buyers to visualize their custom creation before purchase, significantly enhancing the shopping experience.
Outcomes
Transformed the website into a proper podium for showcasing premium products
Enhanced user experience with intuitive navigation and clean, modern design
Successfully highlighted the dual functionality of Rathskellers' tables
Streamlined the purchasing process with the implementation of a 3D configurator
Created a digital presence that authentically represents the brand's values and craftsmanship
Enabled customers to personalize products through an interactive shopping experience
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Posted Sep 23, 2025
Website redesign and 3D configurator for Rathskellers' gaming tables.
Likes
4
Views
39
Timeline
Mar 6, 2025 - Sep 30, 2025
Clients
Rathskellers
