Papa M's | Natural Skin & Haircare Branding
Anjyla Morrison
Industry: Hair + SkinCare
Scope: Brand Identity, Logo Marks, Packaging Design & Social Media Ads
Focus: Brand clarity, Recognizability, Product Scalability
About The Brand
Papa M's wanted a deeper brand positioning & visual identity that spoke to a neo-soul culture. We rebranded with a brand identity that shifted a well-known community brand into a founding brand with culture influence. Originality and quality skincare remaining rooted in organic science from brand cohesion to campaigned moments.
Brand Identity: Behind The Design
Working closely with Papa M's team, we collectively maintained a high-level of design awareness of organic & soulful culture their known for through features of handmade lettering brand marks, earth-toned visual systems, custom-detailed product packaging, and illustrative artwork reinforcing natural ingredients within product line.
Furthermore, the brand identity primary logo along with its variants pays resembles the organic movement of hair & skin paying homage to natural hair. Complementary to brand's mark includes the earth toned organic color palette throughout the brand's presence building stronger connections to customers seeking natural hair and skincare solutions.
Primary Mark
Brand Mark Variations
Color Palette & Pattern Design
Primary Pattern Design
Label Design
Packaging Design
Production - Ready Photography
Final shots include Kittl Image & Video Generating Workflow for a professional photography look + feel.
Tester Strips
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Posted Mar 25, 2026
Papa M's is a natural hair-focused skin and hair care brand. I handled everything from strategy positioning to brand identity design.
