Team: Solo | Year: 2024 | View the live site.
Objective:
Develop a brand strategy, visual identity, and website for a Fort Lauderdale based yoga and wellness brand founded by Jess Boxer. Create a brand that showcases Jess's personality, and a more honest duality to an industry that's hyper-focused on positivity and unrealistic expectations.
Logos
Primary Logo
Alt Logo
Alt Logo
Illustrations:
Brand Icon:
The original illustrated icon was created by an artist. I made a simpler version of it to use more easily in various applications.
Website Mockup
Poster Designs
Business Card Mockup
Merch Mockup
0 likes · 53 views · Jan 31, 2025
Brand Strategy, Visual Identity, and Website Design for a Fort Lauderdale based yoga and wellness brand.
