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For the ELLE by me x Premier Yarns Costco exclusive, I designed high-volume retailer packaging that translates luxury fashion into an accessible, bulk-format experience. I focused on clean, high-contrast typography and strategic window placements to showcase the premium textures and "runway-inspired" palettes, ensuring the brand maintained its high-fashion editorial feel while meeting the rigorous shelf-readability and durability requirements of a warehouse environment.
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I designed a promotional flyer for Vet Adventures that uses a clean, organic layout to connect veteran families with outdoor recreation in the Smokies. By balancing scenic photography with clear service hierarchies and patriotic messaging, I created an inviting visual system that highlights both the adventure and the mission-driven heart of the business.
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To elevate the Eden Brothers brand when aiming to ramp up marketing in preparation for Spring Dahlia Pre-sales, I moved away from standard e-commerce layouts in favor of a "living gallery" concept. By pairing the brand's established colors, such as a deep moss-green palette with ornate gold frames, I designed both email and social paid creative that transforms something as simple as seasonal flower tubers into a curated masterpiece, drawing the viewer and enticing them to shop now. This visual identity balances the wild, organic beauty of the dahlias with a structured, architectural typeface for a high-end, professional finish.
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I designed Right Time Classic Lager to feel like a "new classic," leaning into vintage-inspired typography and a warm, tri-color palette to establish an immediate sense of heritage and reliability. The goal was to create a "Most Premium Lager" identity that felt both timeless and approachable, using bold, dimensional lettering to command attention on the shelf.
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Building a premium cannabis beverage brand that balanced high design with approachability was both a creative and strategic challenge. With cümulo, the goal was create a visual language that captured calm energy, modernity, and quiet confidence while standing apart in an increasingly design-savvy market.
As Lead Designer, I shaped cümulo from concept sketches to product landing on the shelf by developing the brand foundation and guidelines, color palette and font system, packaging system, and out-of-home presence. Each design decision was guided by balance, favoring clarity over clutter and serenity over spectacle. The result was a holistic identity that expressed wellness through simplicity and connected thoughtful design to a sense of lightness and ease.
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Brand Identity for Printmaking Studio
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Sales Sheets for a Craft Brewery
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Content Creation for a Live Music Event
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