Freelance Packaging Designers in Cape TownFreelance Packaging Designers in Cape Town
AI, Web, Mobile & Business Software Solutions
5.0
Rating
2
Followers
AI, Web, Mobile & Business Software Solutions
Building brands people feel something for
$1k+
Earned
4
Followers
Building brands people feel something for
Cover image for THE ONLY OIL

The only one
THE ONLY OIL The only one you need: brand creation, packaging design and copywriting for a luxury South African skincare oil Brand creation, product naming, creative direction, packaging design and copywriting across a range of organic handcrafted facial oils. THE STORY Luxury skincare is one of the most crowded shelves in the world. Every brand promises transformation. Every brand reaches for the same words. Pure. Radiant. Restore. After a while it all blurs into the same thing. The Only was built to cut through that quietly. A South African skincare brand rooted in organic, handcrafted facial oils made from rare local ingredients. Clinically tested. Carefully formulated. The kind of product that doesn't need to shout because it already knows what it can do. I created the brand from scratch, starting with the name. The Only. Two words that don't hedge, don't qualify, don't ask permission. Everything else followed from that conviction. The product names, Age-Less, Rooted, Ultimate, Calm, Nourish, Soothe, Revitalise, each share a feeling rather than a feature. The kind of names that make sense the moment you read them and stay with you. The visual identity is deep matte black and gold. Minimal by design, because the product deserved space to breathe. The copy took the same approach: warm and purposeful, never overwrought. Skincare writing has a habit of tipping into the breathless. This couldn't afford to. When the ingredients are this good and the formulation is this considered, the writing just needs to show up with the same integrity and get out of the way. WHAT IT TAUGHT ME That restraint is its own kind of confidence. The Only doesn't try to convince anyone. It simply presents itself and trusts that the right person will understand immediately. Learning to write like that, to say less and mean more, is a practice that never really ends.
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130
Cover image for ARNO KEMP
The room behind the
ARNO KEMP The room behind the decision: brand strategy, creative direction and copywriting for an executive coach Brand strategy, positioning, creative direction, visual identity and copywriting for executive coach Arno Kemp. THE STORY Leadership gets lonelier the more senior you become. By the time someone reaches the top of an organisation, they’re usually very good at looking like they know what they’re doing. But behind the decisions, the meetings and the performance, there’s another conversation happening. The one about whether the role still fits. What comes next. And the things you can’t necessarily say to anyone else in the room. That was the territory I wanted to build Arno Kemp’s brand around. I kept coming back to the space before the visible decision. The thinking, doubt and uncomfortable honesty that happens privately, before a leader walks back into the room. That led to the central idea: “The room behind the decision.” From there I built a visual and verbal world that felt intelligent, quiet and assured. Less like traditional executive coaching and more like a private conversation between two people who understand the stakes. The writing followed the same principle. The role used to fit. This isn’t confusion. It’s consequence. What leaders stop saying out loud. You’re still performing. That’s not the same as fitting. The idea carried through the identity, presentation material, social content and wider brand system. WHAT IT TAUGHT ME That the most interesting thing about a service isn’t always what happens in it. Sometimes it’s the moment that makes someone realise they need it. And that when you’re speaking to accomplished people, you don’t need to tell them how to lead. You need to show them that you understand what leadership feels like.
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38
Cover image for GINSBURG & SELBY
The journey is
GINSBURG & SELBY The journey is yours. The perspective is ours: brand strategy, creative direction and copywriting for an independent wealth firm Brand strategy, creative direction, visual identity, website and copywriting for an independent private wealth business. THE STORY Money is personal. And the more of life you've lived, the more complicated the decisions around it can become. Ginsburg & Selby had been advising people on those decisions for nearly thirty years. I wanted the brand to feel like that. Experienced, calm and thoughtful, without falling into the usual world of wealth management clichés. I kept coming back to the idea of a journey. By the time someone sits down with a wealth adviser, they've already travelled quite a long way. They've built businesses, raised families, made good decisions and probably a few bad ones. They're not looking for someone to take over the journey. They're looking for perspective on what comes next. That led to the central thought: “The journey is yours. The perspective is ours.” From there I built the visual and verbal world around roads, paths and changing perspectives. The ampersand became an important part of the identity too. It gave me a simple way to talk about the relationship at the heart of the business: client and adviser, experience and perspective, what has been and what comes next. I also wanted the writing to feel unusually unhurried for financial services. Held, not hurried. Knowing what not to change is as hard as knowing what to. You only take this journey once. We have taken it many times. The idea eventually found its way into everything from the website and identity to business cards, outdoor, digital screens, social and print. WHAT IT TAUGHT ME That sometimes the best way to make a financial brand feel more credible is to make it feel more human. And that experience doesn't need to announce itself loudly. Sometimes it can simply say: I've seen this road before.
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52
Creative Director/Creative All-Rounder
5.0
Rating
4
Followers
Creative Director/Creative All-Rounder
Brand designer partnering with founders & entrepreneurs.
New to Contra
Brand designer partnering with founders & entrepreneurs.
Holistic Designer: Templates, Copy & Strategy Expert
Holistic Designer: Templates, Copy & Strategy Expert
Designing brands that stand out!⚡️❤️‍🔥
Designing brands that stand out!⚡️❤️‍🔥