Sincerely Yours - Brand Identity for a Spanish Restaurant

Sincerely Yours is a wine and tapas bar that weaves a rich tapestry of romance, artistry, and the timeless allure of Andalusia, Spain. Rooted in the love story of Lorenzo and Maria, two dreamers who found their muse in the sun-kissed vineyards, 'Sincerely Yours' encapsulates the essence of their enduring passion. Inspired by the rustic beauty of Andalusia, this brand evokes the charm of love letters, whispered secrets, and the art of crafting wines that tell a story. Through a blend of vintage aesthetics and a dedication to the finest culinary traditions, 'Sincerely Yours' is more than a brand; it's a journey into the heart of love and the art of living.

At 'Sincerely Yours,' our values are as deep-rooted as the vines in our vineyards, reflecting the spirit of Andalusia and the love story of our founders. We hold dearly to the values of Romance, Artistry, and Tradition. Romance reminds us that our wines are love letters to the land, each bottle a testament to the enduring power of love. Artistry inspires us to craft wine and tapas experiences that are as beautiful as they are delicious, a fusion of culinary art and poetic expression. Tradition grounds us in the rich history and culture of Andalusia, where we honor the timeless heritage of wine and cuisine. At 'Sincerely Yours,' these values are the heart and soul of our brand, guiding every sip and every bite

I wanted to create a brand identity that captured the essence of romance, nostalgia, and artisanal craftsmanship. To achieve this, I carefully selected two typefaces that would evoke a sense of elegance and vintage charm. The serif font with rugged edges resembles typewriter text, adding a nostalgic touch that brings us back to a time when handwritten letters were the norm. The script font, resembling handwritten script, adds a personal and intimate feel, as if each label and menu were penned by hand with care and affection.

In terms of color palette, I chose deep red/maroon and pale yellow to represent the rich hues of red and white wines, respectively. These colors evoke a sense of sophistication and warmth, complemented by black and white to provide balance and versatility. The black adds depth and contrast, while the white brings a sense of purity and refinement.

The illustrations and imagery and for Sincerely Yours are vintage and rustic, echoing the brand's narrative of a timeless love story set in Andalusia, Spain. The use of aged textures and rustic elements adds a sense of authenticity and charm, further immersing customers in the romantic atmosphere of the brand. Overall, the design concept for Sincerely Yours aims to create a visual identity that is both evocative and timeless, inviting customers to experience the artistry and passion behind every bottle and dish.

Services:

Brand identity

Typography and color palette

Creative direction and brand imagery

Packaging design

Menu design