I redesign Viral Guard's "fizzi chews'" packaging. The old design was drab and noticeably did not stand out on the shelves. Additionally, the old packaging did not appeal to the actual target audience, kids. See, this multivitamin is a normal 'over the counter' type of medication, meaning that if a parent goes into the pharmacy with their kid, the kid is more likely to pick a box or multivitamin with a appealing, bold design.