Brand Strategist & Identity Designer for Consumer Brands
- $1k+
- Earned
- 1x
- Hired
- 5.0
- Rating
- 23
- Followers
Brand Strategist & Identity Designer for Consumer Brands
Meet OLLO — dog grooming that starts with the dog, not the calendar. 🐕
https://ollopetgrooming-demo.lovable.app/
For the Contra × Lovable booking challenge, I created OLLO, a fictional boutique grooming studio in Portland.
The problem: customers think they’re booking a service, but the studio actually needs to schedule a specific dog.
Size, coat, condition, temperament and grooming needs can all affect how long an appointment takes and which groomer is the right fit. A basic “service → time slot” flow leaves the owner figuring all of that out afterward.
OLLO does the qualifying before showing the calendar.
Tell it about your dog → it recommends the right service, estimates the appointment length, matches a suitable groomer, and only shows slots that can actually fit the job.
I also designed the follow-through: when a dog is due again, OLLO checks in automatically and offers suitable slots based on their previous appointment. No starting from scratch.
The goal: less back-and-forth for the studio, less guessing for the customer, and fewer mystery appointments on the calendar.
A bit about the process: rather than jumping straight into Build Mode, I used Lovable’s Plan Mode in stages:
01 Structure: planned the business, landing page and customer journey.
02 Logic: defined duration rules, service recommendations, groomer matching, availability and rebooking.
03 Build: created the visual direction and references, then art-directed the final experience in Build Mode.
Plan the experience → plan the logic → then make it beautiful.
Built with Lovable for the Contra × Lovable booking challenge.
Problem solved in one line: OLLO turns a vague grooming inquiry into a correctly scoped, realistically scheduled appointment — without the studio owner manually qualifying every booking.
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Director/Editor/Content Strategist with 200M+ views
- $•••••
- Earned
- 4x
- Hired
- 5.0
- Rating
- 14
- Followers
Director/Editor/Content Strategist with 200M+ views
I will create AI systems that make you money in your sleep!
I will create AI systems that make you money in your sleep!
Cinematic AI Ad Films & Brand Videos | Visual Director
Cinematic AI Ad Films & Brand Videos | Visual Director
Orphic Beauty — AI-Generated Spec Ad (Nightlife UGC)
A 15-second spec ad created entirely with generative AI for Orphic Beauty's
Shimmer Dry Oil, designed to feel like authentic UGC nightlife footage
rather than a traditional commercial.
The brief I gave myself: make a beauty ad that doesn't look like a beauty
ad. No studio lighting, no perfect framing, no product hero shots. Just a
girl at a club, a guy who can't stop filming her, and a casual reveal of
why she's glowing.
Built as a single continuous shot in Seedance 2.0, no cuts, no edits, no
compositing. The character, performance, environment, dialogue, and
product reveal are all generated. The goal was to push past the "AI
commercial" aesthetic that's becoming saturated and produce something
that genuinely passes as real handheld phone footage.
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This project explores the idea of an AI generated character stepping into the role of a creator, starting from zero.
The concept was built around honesty and vulnerability instead of perfection. The character introduces herself by openly acknowledging that she is not an established creator, she does not have a professional setup, and she is still figuring things out. That raw introduction becomes the core of the story.
I wanted this to feel less like content and more like a moment people could relate to. It captures the awkward beginning phase of creating online, where things are uncertain, slightly uncomfortable, but real.
Using AI, I experimented with building a character that feels human enough to connect with an audience while still being clearly constructed. The focus was on natural delivery, imperfect pauses, and a tone that feels personal and unfiltered.
This piece reflects the idea of building in public and invites the audience to be part of that journey from the very beginning.
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This project was inspired by the visual style and energy of Sabrina Carpenter, focusing on a confident, feminine, and slightly playful aesthetic.
The idea was to create a short visual piece featuring three distinct characters, each representing a different mood while still feeling part of the same world. Instead of telling a direct story, the focus was on attitude, presence, and visual rhythm, similar to how music videos build a vibe rather than a narrative.
I explored composition, lighting, and character styling to give each girl her own identity while maintaining a cohesive tone across the frames. The visuals lean into a pop inspired aesthetic that feels bold, expressive, and slightly stylized, with an emphasis on personality and confidence.
Using AI tools, I was able to experiment with multiple looks and moods quickly, allowing me to shape a cohesive visual concept that feels dynamic, modern, and made for social-first storytelling.
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Drip Baby was an experimental AI led concept for a lip gloss brand created to explore a more playful bold and visually indulgent side of beauty content.
The idea was to move away from subtle minimal beauty visuals and instead lean into something more expressive with glossy textures rich color tones and a slightly exaggerated almost dripping aesthetic that feels fun confident and a little rebellious.
I approached this project as a way to capture the attitude of a modern beauty brand that does not take itself too seriously but still looks visually striking and premium. The focus was on creating strong scroll stopping imagery that highlights texture shine and mood rather than just the product itself.
Using AI I was able to experiment freely with lighting composition and color to build a distinct visual identity something that feels bold youthful and made for social first platforms.
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AI Video and Visual editor creating high ROAS ads.
AI Commercial Director | Cinematic Ads for Modern Brands
New to Contra
AI Commercial Director | Cinematic Ads for Modern Brands
VX is a fictional AI glasses commercial created as a portfolio project to explore how wearable technology can simplify everyday life. The concept follows people in common situations, misplacing keys, forgetting important items, and losing track of daily essentials, while VX intelligently helps them recover what matters. Designed with a clean, cinematic style, the commercial focuses on practical innovation, emotional storytelling, and premium visual direction, demonstrating how AI can be used to create compelling brand films for future technology products.
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Pulse On is a fictional energy drink commercial created as a portfolio project to explore cinematic AI advertising. The concept follows two trekkers who are chased through a dense jungle before discovering the energy to push beyond exhaustion. The film focuses on emotional storytelling, dynamic action, and premium commercial visuals rather than traditional product promotion. Every scene—from concept development to AI generation, editing, sound design, and final delivery—was creatively directed to demonstrate how AI can be used to produce high-impact brand commercials with a cinematic feel.
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Pulse On – Fictional Energy Drink Commercial
Every product has features. Great brands have a story.
For this concept, I wanted to move beyond a traditional energy drink advertisement. Instead of telling people that Pulse On gives energy, I visualized what that energy feels like when it matters most.
Two exhausted trekkers, one impossible challenge, and a single decision. The commercial transforms an ordinary product benefit into an emotional, cinematic experience that audiences can remember.
From concept development and script writing to storyboarding, creative direction, AI production, editing, sound design, and final color grading, every stage was crafted to demonstrate how storytelling can elevate a brand beyond product specifications.
Why this approach works
* Story before selling.
* Emotion before explanation.
* Visual experience instead of product claims.
* Premium cinematic language that strengthens brand perception.
A memorable narrative designed to make the brand, not just the product, unforgettable.
This is a conceptual commercial created to showcase Motion M Studio's storytelling and creative direction capabilities. 😊 🙌
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ABC Perfume is a fictional UGC-style fragrance commercial created as a portfolio project to blend authentic storytelling with premium luxury aesthetics. The concept follows a natural user experience before transitioning into a cinematic brand moment, showcasing how AI can create engaging product advertisements that feel both relatable and aspirational. From concept development and creative direction to AI asset generation, editing, sound design, and final delivery, the project demonstrates an end-to-end AI commercial production workflow.
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Visual and motion designer
Visual and motion designer
I work where ideas turn into visuals.
