Exclusive AF Branding & Web Design
Yash Bhakte
Exclusive AF – Branding & Web Design
Agency - Aflog
Exclusive AF (EX-AF) is a talent management agency representing top creators across India. The brief was clear: build a digital and visual identity that feels invite-only an exclusive club where creators don’t just sign up, they belong.
Problem Statement
Most talent agencies feel transactional. We wanted to make this one emotional. The aim was to:
Create a feeling of exclusivity—like a members-only space for creators.
Build a visually iconic brand that felt luxurious, tech-forward, and cultural.
Turn credibility into curiosity—so creators want to join, and brands trust what they see.
Creative Approach
Identity Design
Designed a minimal, futuristic logo with iridescent shimmer to signal luxury.
Selected a deep, dark color palette with chromatic accents to hint at nightlife, exclusivity, and the digital world.
Website Design
Developed exaf.in as a one-scroll luxury portal, not a conventional agency site.
Applied visual storytelling: creators in orbits, holographic gradients, bold typography.
Built modules like rosters, metrics, and success stories that looked more like a Vogue editorial than a startup page.
Key Sections Built
“Step into the Spotlight” CTA as the hero hook
Creator Metrics: 50,000+ collaborations, $5M+ value
Brand Orbit: Circular node system to showcase brands.
Interactive Roster: Creator cards with location, followers, and IG handles
Mission Statement with layered meaning: “inclusive incubator” with “exclusive energy”
What I Delivered
Complete brand identity & style language
Website design with responsive layout and interaction model
Hero visuals, copy, and UI direction
Scroll storytelling structure for key sections
Direction for brand tone and onboarding experience
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Posted May 1, 2025
Designed EX-AF’s brand & website to feel like an exclusive club built a bold, futuristic identity that attracts top creators and premium brand collabs.
