Moonwalkr Social Rebranding and Launches
Yash Bhakte
Client - moonwalkr
Agency - Aflog | Content Marketing Agency
Services - Creative Direction • Visual Identity • Social Media Branding • Editor
About the client
Moonwalkr creates high-performance cricket gear for athletes who play with intensity. I led creative for the brand across its rebranding, product launches, and storytelling initiatives.
From the Moonwalkr Brand Film to product-focused shoots and Dinesh Karthik collaborations, I built a visual identity that’s futuristic, sharp, and grounded in cricket culture. Our content focused on speed, precision, and style—reflecting the innovation behind every guard, glove, and pad.
Challenges Faced
No defined brand identity: Despite having great products, Moonwalkr lacked a strong visual and storytelling presence.
Functional perception: Gear was seen as protective, not aspirational.
Cricket saturation: Needed to stand out in a market flooded with traditional cricket brands.
Launch ready?: No launch playbook or high-quality visual content existed for retail or online use.
Our Solution
Built the Brand Language
Defined a visual world of “cricket meets sci-fi.”
Introduced dark, futuristic tones, slow-mo shots, and motion-led edits.
Produced the Brand Film
Directed the hero brand film featuring Dinesh Karthik.
Focused on gear as performance enhancers, not just protection.
Blended cinematic storytelling with product closeups and kinetic energy.
Created Launch Content for Every Touchpoint
Shot product reels, e-commerce shots, and quick hooks for athlete collabs.
Built a modular content bank for Instagram, website, and retail.
Standardized guidelines for all future visual communication.
Introducing MK-XII
We used storytelling to turn gear into performance symbols, introducing characters like MK-XII and integrating them into social and campaign rollouts. Every content piece reinforced one thing: Moonwalkr is not just equipment—it’s movement, mindset, and momentum.
What I Delivered
Brand Film (Direction + Edit)
Product Reels Direction with gear usage & innovation highlights
CGI Visual Concepts for character MK-XII
Social Cutdowns for Instagram & D2C
Creative Guidelines for future content teams
Impact
2x increase in product interest post-launch
Moonwalkr became instantly recognizable for its unique content language
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Posted Apr 24, 2025
Built moonwalkr’s content identity—films, athlete integrations, and futuristic visuals—merging performance with cricket culture and sci-fi storytelling.
