Poptopia Visual Identity and Social Media Branding

Client - Poptopia Agency - Aflog | Content Marketing Agency Services - Creative Direction • Visual Identity • Social Media Strategy • Art Direction • Content Production • Tool Design

Poptopia is an instant hydration brand that blends the goodness of real fruit with the ease of ready-to-mix sachets. From tropical smoothies to refreshing coconut water, every Poptopia mix is made to keep you energized, refreshed, and always on-the-go. No blending, no mess—just add water.

Born to break the boredom of hydration, Poptopia turns every sip into a flavor-packed experience. Think bold blends, vibrant branding, and hydration that actually excites you.

The brand needed to stand out in a saturated wellness beverage market, with a strong, recognizable visual identity and scroll-stopping digital content—while also educating a new audience on what “instant smoothies” actually are.

We built a bold, tropical brand presence that feels modern, minimal, and super crave-worthy. Each content piece was designed to be clear and visual-first—with product as the hero.

Tropical, vibrant, and minimal color palette

Standardized glassware styling: cylindrical, low-angle, condensation detail

Kitchen backdrops to reflect everyday consumption

Created rules for consistent content: straw always included, clean lighting, no abstract backgrounds

Built a plug-and-play library for the brand team to use anytime

Built Midjourney prompts to visualize pre-shoot mockups

Used urgency-based copy and visual freshness to highlight availability

Consistent brand identity built across 40+ content pieces

Increased time-on-post and engagement via visual storytelling

Poptopia became instantly recognizable across its smoothie SKUs