Nirad Networks – Scaling with Re-Branding & Website Re-Design
Shubham Aggarwal
Nirad Networks – Scaling a Tech Startup with Branding, Website, AI-Powered Lead Generation & B2B Growth Systems
The Real Problem
Nirad was solving a powerful, technical problem:
High-speed, programmable network visibility and packet capture.
But the outside world couldn’t tell:
What it was (product vs platform confusion)
Who it was for (too many use cases, no ideal customer focus)
Why it mattered (no clear pain-driven messaging)
The site read like a firmware manual.
The deck looked like it was made in 2008.
The only "marketing" was... emails to warm intros.
Powerful tech. No brand narrative. No scalable pipeline.
The Vision
Turn Nirad from “an internal side-project with a demo board” into a productized, demo-ready, VC-backable brand.
One that speaks the language of:
CTOs at hyperscalers
Product heads at security firms
Procurement teams in regulated markets
What I Actually Did (Execution Stack)
1. Product Clarity First
→ Sat with founders + engineers to map “what does this actually do?”
→ Translated deep tech into a story: “Visibility. Control. Action—in real time.”
→ Created a 3-tiered narrative: Core Tech → Primary Use Case → Strategic Impact
No one buys “packet capture.” They buy “faster response time” and “audit-proof visibility.”
2. Website Built for Enterprise Trust
→ Rewrote every word: from engineering dumps → value-layered messaging
→ Created core pages: “Platform,” “Use Cases,” “How It Works,” “Industries,” “Partners,” “Docs”
→ Added lead magnets (Technical Brief PDFs, Compliance Sheets)
→ Mobile-optimized, with enterprise credibility and dev-focused UI
Tech buyers don’t want pretty—they want proof, precision, and speed.
3. Rebuilt the Pitch Deck + One-Pagers
→ Created VC-ready version of deck (Vision, Market, Problem, Solution, Roadmap)
→ Created sales-version deck (Pain → Promise → Demo → Deployment)
→ Built product tear sheets, compliance briefs, competitive differentiation docs
Each slide now says: “We know what we’re solving. We’re serious. We’re ready.”
4. Demo Storytelling Layer
→ Structured product demos with a pain-first narrative (e.g., “Here’s what happens when a 0-day hits your edge…”)
→ Built scripts, visuals, and analogies (Zoom-level clear) for founders to explain to VPs & CISOs
→ Co-created short Loom demo + talk-track breakdowns for async sales
We turned complex silicon & firmware into 2-minute “aha!” moments for prospects.
5. Content & Authority Layer (Seeded for Future)
→ Designed a lightweight LinkedIn playbook for founders to share weekly “tech perspectives”
→ Created long-form technical content (use case deep-dives, buyer checklists, RFP responses)
→ SEO-proofed the site to start compounding over 6–12 months (target: compliance visibility, packet capture tools, L3/L7 observability)
You can’t outsource authority. You publish it, or you stay invisible.
Results
✅ Website bounce rate down by 51%
✅ Visitors now spend 2.8x longer on platform & demo pages
✅ First cold LinkedIn outreach + deck = 3 qualified POCs in first 60 days
✅ VC intro deck helped secure early strategic funding round
✅ Reps now use product PDFs in procurement convos (instead of stalling for follow-up)
Strategic Leaps We Made
From “founder knows what it does” → to any rep can sell it clearly
From “engineering demo” → to buyer-driven use case pitch
From “raw tech” → to productized clarity
From “slides for engineers” → to decks for funders, buyers, and partners
Tools + Frameworks Used
Website: Framer-inspired UX, dev-ready layout, on-brand colors
Pitch Decks: Figma + Notion + Pitch.com
Lead Assets: Google Docs + Typeform quizzes for pre-sales filtering
Content Hub: Notion-based content calendar + long-form scripts
Funnel: Calendly + MailerLite automations for demo + nurture flow
Why This Matters
You can’t scale without brand and message clarity.
You can’t close enterprise sales with a landing page and luck.
And you definitely can’t get funded if you can’t articulate your category, moat, and GTM story.
What we built for Nirad was more than a marketing system.
It was a clarity engine—one that aligned founders, tech, sales, and story.
TL;DR
From networking and hardware → to clear product narrative
From raw engineering site → to conversion-ready web presence
From “we built something cool” → to “here’s how it solves a real, million-dollar problem”
Want This For Your Product?
If you’ve got a powerful product but no GTM clarity, I’ll turn it into:
A tight narrative
A conversion-ready site
A deck that wins meetings
And a system that sells—even when you’re not on the call
Like this project
Posted Jan 29, 2025
By combining branding, website design and ai-chat automation, thought leadership & B2B sales systems, we built a repeatable growth engine for long-term success.
