DayBest – Transforming Indian Agritech & Health with AI & Drones
Shubham Aggarwal
DayBest: How We Turned an Unknown Agritech Startup Into a Nationally Recognized Brand
The Starting Problem
DayBest had everything except a brand that showed it:
Advanced AI and drone systems for Indian agriculture ✅
Government ties with ICMR, Pusa Krishi ✅
A full app ecosystem (Kisaan Station, Oorja UAVs, Krishakti Hexacopter) ✅
But to the outside world? It was just another name in the noisy agritech pile.
Key issues:
No brand identity → zero recall
No storytelling → zero trust
Weak digital presence → zero engagement
Unused credibility → no differentiation
The tech was real. The mission was bold. The story? Non-existent.
The Mission
Rebrand DayBest as the boldest, clearest voice in Indian Agritech.
Position them as a tech-forward, farmer-first innovator—while building systems that scale trust, storytelling, and digital visibility.
What I Actually Did (Execution Breakdown)
1. Built a Brand Identity That Didn’t Look Like Every Other Agri-Tech Based Startup
Ran a Brand Sprint to map core values: sustainability, precision, trust
Designed a modern visual identity—clean logo, deep green + gold palette, technical fonts
Built a full branding kit: decks, social templates, cards, kits for partner orgs
DayBest went from "looks like a school project" to "credible enough to close with the Ministry."
2. Rebuilt the Website from Scratch
Not just design—conversion storytelling.
Rewrote all copy using SPRINT method: problem → vision → proof → tech → CTA
Built dedicated pages for:
→ Kisaan Station App
→ Oorja Multispectral Drones
→ Krishakti R-Pro Hexacopter
→ Case Studies + Press + Impact
Integrated forms, SEO, lead funnels, and analytics
Result? 4X traffic in 6 months. 60% increase in high-intent stakeholder inquiries.
3. Directed a Full Documentary in High-Risk Terrain
Yes, a full-scale, multi-camera documentary. In volatile zones.
Shot in Manipur during post-pandemic recovery
Coordinated 5 camera teams over 6 days
Drone footage of drones in action (meta af)
Featured mentions from PM Modi & Health Minister Mandaviya
Created 1 documentary + 10+ reels + short-form assets for social and media ops
In Video: Balram Bhargava DG - ICMR | iDRONE Initiative.
Engagement jumped 300%.
Government agencies started listening. Farmers started trusting.
4. Designed & Executed a Complete Digital + Social Growth Engine
Created a monthly content calendar: blogs, reels, case studies, drone teasers
Wrote technical blogs explaining the why behind the tech
Created brand pillars for Insta, LinkedIn, and B2B partnerships
Ran targeted paid campaigns around Kisaan Station App & drone demos
Leveraged influencers + PR cross-posts with AI/AgriGov channels
Result: Doubled social engagement. 150% growth in followers. Reached MoAFW, NITI Aayog, ICMR audiences.
5. Positioned DayBest as a Thought Leader in Agritech
Created press kits, product briefs, and whitepapers on:
→ Blockchain for supply chain
→ AI in crop forecasting
→ Drones for disease detection
Got DayBest featured in IndiaAI, agriculture think tanks, and publications
Wrote & ghost-published blogs under founder name
Organized webinars and discussion rooms on agri-tech future + DayBest role
DayBest moved from “tech startup” to “category-defining innovator.”
Key Outcomes (What Actually Shifted)
Website Traffic went from a quiet baseline to 4× growth within 6 months.
Stakeholder Engagement jumped by 60%—more inbound inquiries from partners, investors, and policymakers.
Social Reach doubled, with 2× higher engagement across Instagram, LinkedIn, and reels.
Credibility shifted from "unclear and unnoticed" to "trusted by government agencies and national agriculture bodies."
Brand Recall went from forgettable to being seen as a recognized leader in India’s agri-tech space.
Video Impact skyrocketed—what was once nonexistent now drives 300%+ audience engagement thanks to high-emotion storytelling.
What I Learned (And What Most Brands Miss)
✅ You can’t tell a farmer’s story with corporate lingo
✅ You can’t explain AI with jargon—break it down with visual proof
✅ You can’t expect traction without emotional storytelling
✅ If your tech is real but your narrative sucks—you’ll stay ignored
✅ Documentary > Explainer when your mission is public impact
Summary: What We Turned DayBest Into
From this:
“A startup with drones and an app…”
To this:
“A category-defining, AI-powered platform revolutionizing agriculture with drones, blockchain, and a human-first mission.”
BrandingBum helped shape:
The identity
The story
The systems
And the trust-building touchpoints
...that now fuel DayBest’s partnerships, media ops, and investor interest.
Who This Is For
If you’re a:
GovTech or AgriTech startup with real tech but zero story
Founder trying to get government or institutional attention
Deep solution but struggling to make people feel it
→ This is the playbook.
I’ve done it in the field, under pressure, with mission-first brands. I can do it again.
Want to Build a Movement, Not Just a Product?
Book an ecosystem sprint with BrandingBum.
We'll craft your narrative, design your system, and amplify your impact.
Like this project
Posted Jan 29, 2025
DayBest, an agri-tech startup, needed a compelling brand identity, a functional website, & high-impact storytelling through video content to gain market shares
