D-Lite Café was a new food and beverage venture entering a competitive local market with zero brand presence. They needed more than just a logo—they needed a memorable name, a visual identity that stood out, and a set of cohesive assets for both in-store experience and local marketing.

Proposed and finalized the name “D-Lite” — a play on “delight” and “light” food, positioning the café as a feel-good, casual destination.

The name was chosen for its phonetic ease, youthful vibe, and emotional resonance with the brand’s relaxed, cheerful tone.

Designed a logo that blended minimalism with warmth — bold enough for signage, friendly enough for menus and packaging.

Developed a custom type-treatment that could work across light and dark backgrounds.

Chose a color palette that was vibrant yet calming—perfect for a café environment.

Created a basic brand manual covering logo usage, font guidelines, color codes, and layout systems.

Ensured brand assets were consistent across packaging, menu boards, uniforms, and online use.

Designed brochures, pamphlets, and outdoor standees for launch and local promotions.

Print layouts were optimized for quick readability and visual appetite appeal.

Delivered print-ready files with vendor guidelines for smooth execution.

The name and logo received strong positive feedback pre-launch and created instant visual recall in the area.

The café’s brand materials contributed to higher early footfall and a strong word-of-mouth buzz.

Brand consistency across print, packaging, and signage helped position D-Lite as a credible, professional outlet from day one.

This project remains a great example of how clear naming, aligned design, and print precision can build strong early momentum for any F&B business.