ISKCON | Landing Page Funnel Design | Gita Premiere League
Shubham Aggarwal
Gita Premiere League – Turning Dharma Into Digital Engagement
The Challenge
The Gita Premiere League (GPL) wasn’t just another online contest—it was a mission to bring the wisdom of the Bhagavad Gita to a younger, digital-native audience.
But here’s the tension: How do you make ancient philosophy feel playful, interactive, and emotionally relevant—without watering it down?
The client needed a landing page that wasn’t just “nice looking.” It had to:
Capture attention in seconds
Explain the what, why, and how clearly
Inspire action, especially from value-driven but distracted users
Feel alive: not just content, but conversation
Precedent: Janmashtami Campaign with ISKCON (2019)
Before launching Gita Premiere League, I led the organic digital campaign for ISKCON Bengaluru’s Janmashtami 2019 celebrations, managing:
Video shooting & editing
Content strategy + visual storytelling
Facebook page publishing & optimization
The result? The video post went viral, organically reaching:
1.4 million views
577,000+ shares
3.4K+ comments
This wasn’t paid reach. It was emotionally-resonant, community-first virality—rooted in devotion, nostalgia, and visual immersion.
That experience validated two things for me:
Culturally-rooted content has massive digital potential—if told well.
The audience for value-driven, spiritual storytelling already exists—we just need to systematize the engagement.
Gita Premiere League was the answer to that insight.
Where Janmashtami’s success showed virality, GPL added structure, interaction, gamification, and learning.
This transition—from one-time celebration to ongoing value-based engagement—is what made GPL more than just a festival campaign.
My Role & Execution
1. Content Meets Conversion Strategy
Rewrote the page flow with high-emotion copy: clear problem-solution framing, value-based storytelling, and a spiritual-yet-actionable CTA arc.
Focused on clarity over complexity: What is GPL? Why does it matter? How do I join?
Wove the Bhagavad Gita’s essence into modern UI storytelling.
2. UX Architecture with Emotional Flow
Mapped user personas (young, culturally-rooted, semi-spiritual, tech-savvy).
Created a site map + user flow that matched both attention spans and curiosity rhythms.
Defined core CTAs: Learn → Trust → Join → Share
3. Wireframing + Visual Design
Designed wireframes that guided eyes through “scroll stories” — problem → value → belief → proof → action.
Created high-fidelity mockups using bold sectioning, scroll triggers, and soft animation cues.
Developed a custom design system rooted in emotion, not just aesthetics.
4. Brand System Design
Color Palette
Russian Violet (#3F0E40): deep emotion, introspection, and youthful tension
Plump Purple (#6247AA) & A06CD5: balanced vibrancy and clarity
FDAF65 (Gold): spiritual warmth + celebration
E63946 (Red): used sparingly for urgency + punchy CTA contrast
E2CFEA (Light Lilac): created breathing space across darker tones
Typography
Single font: Samsung Sharp Sans — playful, bold, and legible at all screen sizes.
Purposefully used at one weight to create a unified rhythm across scroll sections.
5. Interactivity & Human Touch
Micro-animations and hover effects that made the page feel alive.
Scroll-based storytelling synced with user curiosity.
Seamless transitions that mirrored the inner clarity the Gita inspires.
Results & Measurable Outcomes
25,000+ people reached through organic and paid campaigns
10,000+ visitors on the campaign site
1,500+ enrollments — a huge success for a values-first educational platform
The site achieved emotional clarity and design simplicity that matched the spiritual depth of the campaign
Why It Matters in My Portfolio
GPL is proof that:
You can make cultural + spiritual ideas feel accessible without diluting them.
Great design isn’t just aesthetic—it’s persuasive, strategic, and emotionally aligned.
Landing pages aren’t pages—they’re emotional arcs that convert.
This wasn’t just a web page.
It was a bridge between ancient wisdom and modern engagement, delivered through storytelling, UI design, and clean conversion flow.
For Founders Running Purpose-Driven Campaigns
If you’re launching a:
Spiritual or educational platform
Value-first online challenge
Mission-led learning experience
I’ll help you craft a landing experience that converts without compromising your essence.
Let’s design a digital space that moves hearts—and gets signups.
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Posted Mar 27, 2025
Bhagavad Gita As it is is the most distributed and read version of the Gita all over the world. It has got translated in more than 100 Languages in the world. …
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Timeline
Oct 20, 2020 - Ongoing
Clients
ISKCON
