To reposition MN Reddy as a modern, action-oriented leader among young and first-time voters in Yelahanka. Our focus was on reaching urban, mobile-first audiences using localized video content, Facebook ad funnels, and precision targeting.

Low digital visibility despite strong offline presence

Needed to connect emotionally with tech-savvy youth

Cluttered digital space due to multiple political campaigns

Limited time to drive awareness and engagement before elections

Directed and edited narrative-led short-form videos based on real development projects, civic wins, and citizen testimonials

Designed content for mobile-first consumption with fast turnaround and low production overhead

Tailored scripts in both Kannada and English to maximize local relatability

Created multi-layered funnel: Reach → Video View → Retarget → Engagement

Segmented audiences by interest, language, job title, and city clusters

Used behavioral insights to build lookalike audiences based on top local pages and Kannada influencers

Ran A/B ad sets testing language tone (hopeful vs. achievement-based messaging)

Used real-time performance data to iterate weekly

Refined creatives based on click-through rates, average watch time, and sentiment in comments

577,000+ organic and paid impressions

25,000+ clicks to voter information and candidate pledge forms

300% higher engagement on localized creatives versus party-line ads

Strongest audience segments:

High interaction times: commute hours (6:30–9:00 AM and 6:00–9:00 PM)

Language preference: 60% English (US), 39% English (UK), <1% Hindi

Education: 74% college-educated, 18% with graduate degrees

Job Titles: 23% Engineering, 22% Management, 19% IT, 19% Computational fields

Relevance beats budget when targeting high-affinity audiences

Regional language creative outperformed generic content across every metric

Timing, tone, and cultural alignment are more critical than technical production polish

Campaigns built on real voter sentiment win trust faster than political rhetoric

We turned a low digital footprint into a high-trust campaign channel for MN Reddy—achieving measurable reach, strong engagement, and localized awareness ahead of elections.