The Clever Space Rebrand – Strategy | Coaching | Funnel Design
The Starting Point
When Kartik first approached me, he was offering free websites upfront—hoping clients would pay later to retain them. If they didn’t, he’d take the site down.
It wasn’t a business. It was a cycle of burnout.
The core problem wasn’t just pricing or brand.
It was a lack of systems, positioning, and self-worth as a creator.
He was stuck in freelance survival mode, undercharging for high-value work.
What I Did — Not Just Strategy, Full Transformation
I worked with Kartik as a hybrid partner—coach, brand builder, systems architect, and mindset guide.
Together, we rebuilt everything from scratch:
1. Strategic Repositioning
Dropped the “free-first” model
Crafted premium offers with clear deliverables
Introduced value-based pricing (₹1L–2L/project)
Trained him in emotional sales, client boundary-setting, and confident pitching
2. Brand Identity & Visual Systems
Renamed the company from "Keshavdas Web Solutions" to "The Clever Space" to reflect clarity, creativity, and strategic design
Led logo and brand identity design
Redesigned website with a conversion-optimized narrative
Built out Instagram visual frameworks, content buckets, and service packaging
3. SEO-Led Lead Generation
Acquired high-ranking local domains:
webdesignersinpunewebdesignersinbangalorewebdesignersindelhiwebdesignersinmumbaiwebdesignersinchennaiwebdesignersinhyderabadand the list goes on...Ranked them on Google within months using content, backlinks, & technical SEO
Built a network of micro-funnels that attracted qualified inbound leads daily
4. Automation & Conversion Funnel
Implemented lead-capture chatbots on all sites
Created automated segmentation and follow-up flows
Removed friction between intent → conversation → conversion
Shifted from chasing leads to managing demand
5. Founder Coaching Using FyndFlow Methodology
This wasn’t just business consulting. I worked deeply on mindset, communication, and leadership.
Helped Kartik redesign his identity from freelancer → founder
Coached him on lifestyle design for creative focus
Introduced frameworks for better team delegation, client management, and emotional resilience
Used FyndFlow’s "7 Relationships" structure to realign his thinking around business, self-worth, and growth
Results
20× growth in monthly recurring income within 24 months
Shifted from ₹15K–₹25K projects to ₹1L–₹2L high-ticket clients
Built a 10+ member team managing work autonomously
Closed inbound international clients organically through SEO
Stabilized lead flow, delivery processes, and client lifetime value
What Actually Changed?
Before:
A scattered brand with low prices, no clarity, and zero leverage.
After:
A focused, high-trust creative agency with premium clients, SEO-driven funnels, and systems to scale.
But the real shift wasn’t just external.
Kartik evolved from a hesitant freelancer to a confident, strategic business owner.
Even amidst future misalignments or narrative distortion, this transformation is what built The Clever Space into what it is today.
What I Delivered
Brand identity, naming, logo
Website & Instagram system
Pricing, offer, and sales strategy
SEO domain funnel + chatbot automation
Team + client management systems
Mindset + leadership coaching
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Posted Mar 30, 2025
Rebranded and scaled The Clever Space from low-ticket freelance work to high-ticket design agency with brand, UX, mindset coaching, and SEO-led funnels.
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Timeline
Oct 10, 2019 - Ongoing
Clients
The Clever Space
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