E-commerce returns are a nightmare. For customers, it’s confusing. For brands, it’s expensive.

ReturnPrime had built a powerful engine—but lacked clarity in brand, design, and user flows. As they scaled on Shopify and other D2C platforms, we faced 3 core problems:

Outdated visual identity with no emotional trust signal

Clunky backend experience for admins managing high-volume returns

Weak product storytelling on Shopify App Store

Rebrand ReturnPrime into a trusted, conversion-optimized product with intuitive UX for all stakeholders—customers, support agents, admins, and platform partners.

Brand identity revamp, tone of voice, landing page design, Shopify positioning.

Clarified product’s core promise → “Returns that retain customers.”

Created a modern, friendly, and trustworthy brand identity

Designed Shopify-optimized landing pages that addressed friction points directly

Mapped out a funnel-centric user journey from App Store to first success moment

Increased Shopify app installs + improved App Store trust signals and reviews.

Deliverables:

UX audit, admin dashboard redesign, super admin controls, return workflow simplification.

Streamlined the returns approval process with clean, minimal interfaces

Created dashboard segmentation by role (agent, admin, super admin)

Added visual summaries, time-saving defaults, and guided actions

Mapped out backend logic to improve return lifecycle efficiency

Reduced return resolution time by 30%

Increased daily efficiency for high-volume brand admins

Improved satisfaction from D2C partners using ReturnPrime

Email flows, conversion copy, product stories, demo assets, UI content guidelines.

Wrote conversion copy that positioned ReturnPrime as a strategic retention tool—not just a logistics solution

Created storytelling assets for partnerships, demos, and investor decks

Aligned product team with growth goals via feature impact storytelling

Shopify presence grew with higher App Store reviews and conversions

Partner brands reported fewer support tickets due to smoother workflows

ReturnPrime moved from “return plugin” to “retention-first returns OS”

I helped transform ReturnPrime from a backend-heavy product into a customer-facing, brand-first SaaS experience. We didn’t just design a new interface—we built clarity, trust, and speed into the return experience for every user role.