Drip Baby was an experimental

Drip Baby was an experimental AI led concept for a lip gloss brand created to explore a more playful bold and visually indulgent side of beauty content.

The idea was to move away from subtle minimal beauty visuals and instead lean into something more expressive with glossy textures rich color tones and a slightly exaggerated almost dripping aesthetic that feels fun confident and a little rebellious.

I approached this project as a way to capture the attitude of a modern beauty brand that does not take itself too seriously but still looks visually striking and premium. The focus was on creating strong scroll stopping imagery that highlights texture shine and mood rather than just the product itself.

Using AI I was able to experiment freely with lighting composition and color to build a distinct visual identity something that feels bold youthful and made for social first platforms.