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Mariana Martins's avatar
Mariana Martins
Lisbon, Portugal
Creative Growth Marketer for Startups & Brands
5.0
Rating
15
Followers
Creative Growth Marketer for Startups & Brands
Cover image for Celtic Hero — Brand Strategy & GTM Launch Blueprint
Celtic Hero — Brand Strategy & GTM Launch Blueprint
0
3
Cover image for I didn’t expect this project
I didn’t expect this project to become less about products and more about assumptions. The brief was to work on positioning within the sports nutrition space, which initially pointed towards familiar territory: ingredients, benefits, and competitor differentiation. But quite early in the work, that framing started to feel too narrow for what was actually going on in the category. Most brands are already clear on a functional level. People understand protein, creatine, recovery, performance. There isn’t much confusion there. The more interesting question became what those products sit inside, not what they contain. Training is a repeated behaviour, not a one-time decision. And over time, that repetition starts to shape identity in a way that individual product claims don’t fully capture. That shifted the work away from product messaging and towards something more structural: how meaning is created through use, not description. I put the full breakdown together here: https://1drv.ms/b/c/a88697ce8a50923a/IQDvWXdNo1aRR5cDO0pDJtnNARyhanwYCriAuItT0eX52Vw?e=mgq5wA
1
92
Cover image for Customer journey audit framework demonstrating
Customer journey audit framework demonstrating how growth leaders can identify friction across acquisition, activation, engagement and retention. Includes assessment framework, prioritisation model and recommended actions.
1
124
Cover image for Market Insight: Wellness & Fitness
Market Insight: Wellness & Fitness Growth A strategic market analysis exploring how wellness, fitness and healthtech brands can create sustainable growth beyond customer acquisition. This report examines emerging trends in activation, engagement and retention, highlighting where leading brands are focusing their efforts to improve customer lifetime value and long-term growth.
0
122
Google Docs(1)
Margarida Madeira's avatar
Margarida Madeira
Lisbon, Portugal
Copywriter by choice, Storyteller by birth.
Copywriter by choice, Storyteller by birth.
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Email Newsletter Subscription
0
17
Cover image for Lead Nurturing email (Tyson 4D)
Lead Nurturing email (Tyson 4D)
0
45
Cover image for Suup Repositioning Launch Campaign
Suup Repositioning Launch Campaign
0
10
Cover image for I accidentally drugged my boyfriend with tea…
I accidentally drugged my boyfriend with tea…
0
36
Google Docs(2)
Vianca Meyer's avatar
Vianca Meyer
Lisbon, Portugal
Senior Copy Editor Humanizing AI Content
Senior Copy Editor Humanizing AI Content
Cover image for High-Trust Content for Web3, SaaS & Healthcare Brands
High-Trust Content for Web3, SaaS & Healthcare Brands
0
9
Cover image for Humanized AI Writing Samples
Humanized AI Writing Samples
1
36
Cover image for B2B Thought Leadership & SEO Content on DesignRush
B2B Thought Leadership & SEO Content on DesignRush
0
7
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Google Docs(2)
Lia Neves's avatar
Lia Neves
Lisbon, Portugal
Passionate Writer & Translator for Your Projects
Passionate Writer & Translator for Your Projects
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English Translation
0
2
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Portuguese Translation
0
3
Cover image for Decorative Poster
Decorative Poster
0
1
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Google Docs(2)
Gabriel Vici's avatar
Gabriel Vici
Odivelas, Portugal
Digital Marketing/Copywriting
Digital Marketing/Copywriting
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Article
0
7
Cover image for Habits Ebook- PAS Copy
Habits Ebook- PAS Copy
0
5
Cover image for Habits Ebook- HSO Copy
Habits Ebook- HSO Copy
0
7
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Google Docs(3)